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Pugon by Amare

ABS-CBN Lifestyle

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764647231851592405013_860286589840026_1177816560771241897_n.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/>Edmark Bustos/Facebook</div>Amare&#x27;s Edmark Bustos has announced a new concept, Pugon by Amare, set to open in Baguio&#x27;s Camp John Hay in 2026, calling it the brand’s most personal project yet.In <a href="https://www.facebook.com/photo?fbid=860285963173422&amp;set=pcb.860286359840049">a heartfelt Facebook post</a>, Bustos shared that the upcoming restaurant and café will trace its roots back to his childhood and the family traditions that shaped his love for cooking. “May mga lugar na negosyo. Pero may mga lugar na kwento. At ang PUGON… kwento ito ng pamilya,” he wrote.Bustos said the concept pays tribute to his father, Papa Mar, whose cooking and resourcefulness inspired Amare’s beginnings. “Bago pa ako natutong magtayo ng restaurant, marunong na ako mangarap sa gilid ng kalan,” he wrote, recalling how he grew up watching his father make their family happy “gamit ang isang kawali at apoy.”Pugon, he explained, will feature old family recipes passed down by his father — dishes “na hindi nasusukat sa grams o cups, pero sa damdamin at pagmamahal.” The project also marks the debut of creations by his sister Marianne, who will introduce a signature coffee and café line designed specifically for the new space. “Kung ako ang woodfire… siya ang aroma na humahaplos sa memorya,” he added.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764647260232592406419_860286526506699_3829653706894643299_n.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/>Edmark Bustos/Facebook</div>Set to rise in Camp John Hay, Pugon by Amare will combine a restaurant, café, and events space built around the Bustos family’s story. Bustos describes it as “the fire that raised” him, soon to be the fire that welcomes guests.Over the past decade, Bustos has grown Amare La Cucina from a single wood-fired oven in his family’s Baguio home into one of the city’s most recognizable dining brands, later expanding to key locations in Metro Manila and other regions. Known for its handmade dough, pizzas, and homespun approach to food, Amare has built a loyal following that continues to fuel its growth.

Amare's Edmark Bustos is bringing his most personal project to life in 2026 with Pugon by Amare — an ode to his father, family recipes, and the fire that sparked his love for cooking.

Amare's Edmark Bustos is bringing his most personal project to life in 2026 with Pugon by Amare — an ode to his father, family recipes, and the fire that sparked his love for cooking.

Amare founder unveils new concept opening in Camp John Hay

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Amare founder unveils new concept opening in Camp John Hay

ABS-CBN Lifestyle

Published Dec 02, 2025 11:55 AM PHT

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Amare

Pugon by Amare

Camp John Hay

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