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Naga launches tourism with a purpose

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<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17638635587781000005968.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>An kada pagsakat sa Bukid Isarog tangani maeksperyensya an natural na palibot nagiging memorable para sa mga nagbibisita kaini.   </p><p>Alagad kakaiba sana ini ngonian.</p><p>Kan magtiripon sa pamitisan kan bukid an Philippine Travel Agencies Association (PTAA) Inc., Bicol Assocation of Travel Operators and National Association of Independent Travel Agencies kaibanan an National Federation of Student Councils (NFSC), igwa sindang ibang obheto.</p><p>Mantang naglalakaw pasiring sa kakahuyan kan lugar, may kapot nin pananom an sarong kamot, kapot naman kan saro an palita. </p><p>An lambang saro sainda, nagtanom nin puon nin balinad-sarong klase nin kahoy na  marikas magtalubo asin magsurop nin tubig.</p><p> &quot;It&#x27;s my first time ever that I planted a tree and climbed Mt. Isarog and it&#x27;s very fulfilling, enlightening and an eye opener,&quot; segun ki Marie Gel Manotok, a researcher asin pamayo kan PTAA.</p><p>Ipigpresentar an ideya ni NFSC president Alberto Bercasio sa gobyerno lokal kan Naga bilang Purpose Tourism.</p><p>Laen sa pagkakan asin destinasyon, kabale sa mga aktibidad an pagtanom nin kahoy sa menu para sa mga turista na ihahanda kan Investment and Tourism Promotions Office katuwang an City Environment and Natural Resources Office, mga ahensya asin iba pang pribadong organisasyon.</p><p>Kaibanan man sa menu an pagapon nin bokashi balls -- sarong eco-friendly na paagi tangani mabawasan an polusyon sa salog.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17638635831791000005969.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>&quot;I really pushed for Purpose Tourism here in Naga because we don&#x27;t have breathtaking sites but we can offer a breath of fresh air. For the first time we will be partnering with LGU to come up with the menu for various purposes so the tourist can come to Naga and do something  else for the community, for the environment, and just give meaning to their visit in Naga,&quot; segun ki Bercasio.</p><p>Kan uminaging taon, naitala sa bukid Isarog an labi 12 mil na tourist arrivals. Primerong kwarto pa sana ngonian na taon, nalampasan na ini segun sa ITPO. Kan Mayo na bulan nin peak season, nagrehistro na nin 15 mil na turista digdi, lokal asin dayuhan man.</p><p>Nakatabang digdi an mas mahiwas asin sigidong promosyon sa social media katuwang an mga partner agencies kan LGU.</p><p>&quot;Baka dumoble pa. Hindi lang tayo tumitingin sa quantity kundi quality. Kung ano ang maiaambag nila. Nag-enjoy na sila, may naitulong pa sila,&quot; sabi ni Alex San Jose, OIC of Watershed Management Division of CENRO.</p><p>Sa Purpose Tourism, pigsicierto an rest and relaxation kan turista mantang nagkokontribuwer sinda sa ikararahay kan mga namamanwaan asin bilog na komunidad.</p><p>Segun ki ITPO head Reuel Oliver, &quot;tourists can contribute to the community. But what are the needs of the community? We have faith tourism, sports tourism, mountain tourism, agri tourism. The more products we have, the more we may offer.&quot;</p><div><br/></div><div><strong>*****</strong></div><div><br/></div><div><strong>Naga launches tourism with a purpose </strong></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17638635931591000005971.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>Experiencing Mt. Isarog&#x27;s natural environment in Naga City imprints relaxing and happy memories in its visitors&#x27; core. Only this time, it hit them differently.</p><p>When members of Philippine Travel Agencies Association Inc., Bicol Assocation of Travel Operators and National Association of Independent Travel Agencies ad National Federation of Student Councils gathered at the foot of the mountain, they had other agendas.</p><p>They were there not only to rest and relax but also to find meaning and purpose.</p><p>As they trek through the forested area,  one hand carries a seedling, while the other hand holds a shovel.</p><p>All of them planted the balinad tree -- a kind that grows fast and absorbs volumes of water.</p><p>&quot;It&#x27;s my first time ever that I planted a tree and climbed Mt. Isarog and it&#x27;s very fulfilling, enlightening and an eye-opener,&quot; said Marie Gel Manotok, a researcher and president of PTAA.</p><p>The idea was presented by NFSC president Alberto Bercasio to the local goverment of Naga as Purpose Tourism. </p><p>Other than food and destinations, tree planting is one of the  activities that will be included in the menu for tourists by the Investment and Tourism Promotions Office in collaboration with the City Environment and Natural Resources Office, agencies  and other private organizations.</p><p>Throwing of bokashi balls, an eco-friendly method to lessen the river&#x27;s pollution, will be listed as well.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17638636059131000005970.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>&quot;I really pushed for Purpose Tourism here in Naga because we don&#x27;t have breathtaking sites but we can offer a breath of fresh air. For the first time we will be partnering with LGU to come up with the menu  for various purposes so the tourist  can come to Naga and do something  else for the community, for the environment, and just give meaning to their visit in Naga,&quot; said Bercasio. </p><p>According to ITPO, more than 12,000 tourist arrivals in Mt. Isarog has surpassed last year&#x27;s number in the first quarter of this year. It recorded more than 15,000 tourists both local and foreign in its peak season last May.</p><p>The increase in arrivals is attributed to social media promotions with the help of LGU&#x27;s partner agencies. </p><p>&quot;Baka dumoble pa. Hindi lang tayo tumitingin sa quantity kundi quality. Kung ano ang maiaambag nila. Nag-enjoy na sila, may naitulong pa sila,&quot; said Alex San Jose, OIC of Watershed Management Division of CENRO.</p><p>In Naga&#x27;s Purpose Tourism, tourists are assured rest and relaxation while contributing to the welfare of the people and the whole community.</p><p>&quot;Tourists can contribute to the community. But what are the needs of the community? We have faith tourism, sports tourism, mountain tourism, agritourism. The more products we have, the more we may offer,&quot; said ITPO head Reuel Oliver.</p>

<p>Sa Purpose Tourism ng Naga, tinitiyak na makapapahinga at makapagre-relax ang mga turista habang nakakatulong sa kapakanan ng mga tao at ng buong komunidad.</p>

Sa Purpose Tourism ng Naga, tinitiyak na makapapahinga at makapagre-relax ang mga turista habang nakakatulong sa kapakanan ng mga tao at ng buong komunidad.

Purpose Tourism, piglunsar sa ciudad nin Naga

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Purpose Tourism, piglunsar sa ciudad nin Naga

ABS-CBN News,

Rizza Mostar

Published Nov 23, 2025 01:00 PM PHT

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Naga

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