Swarovski has unveiled its first creative partnership with global brand ambassador Ariana Grande, marking a bold new chapter in the luxury jewelry house’s evolution. Co-designed by the pop sensation and Swarovski’s Global Creative Director, Giovanna Engelbert, the Ariana Grande x Swarovski Capsule Collection is a radiant celebration of self-expression, inspired by the unbreakable bond between music and personal style. The collection fuses the elegance of Swarovski’s signature craftsmanship with Ariana’s distinct artistic sensibility, translating musical motifs into wearable works of art.  

Featuring 16 meticulously crafted pieces, the collection showcases an array of crystal-encrusted designs, including bracelets and earrings shaped like musical notes, an ethereal tiara, and a statement heart pendant. Each piece exudes a modern yet timeless sophistication, blending Swarovski’s heritage with Ariana’s signature style. With delicate crystal pearls and dazzling clear crystals taking center stage, the collection is a true homage to the harmony of music and fashion.  

Reflecting on the collaboration, Engelbert expressed her admiration for Ariana’s artistic vision, describing the partnership as an inspiring journey that seamlessly intertwined contemporary glamour with classic elegance. “Our starting point was music, which naturally evolved into themes of violin keys and hearts, enriched with timeless pearl detailing,” she shared.

Bringing the collection’s star-studded allure to life, the campaign—shot in striking black and white by legendary photographers Mert and Marcus—channels the enchanting glamour of Old Hollywood, with Ariana embodying the essence of vintage sophistication. To further celebrate the launch, Swarovski invites fans to visit the Ariana Grande x Swarovski Capsule Collection Installation in Manila, a curated experience at Rustan’s Shangri-La Atrium, open until March 9, 2025.  

The collection is now available in Swarovski stores and online through Trunc.ph, Rustans.com, and Zalora PH.