Inside the Immersive 'This Is Taylor Swift: A Spotify Playlist Experience' Exhibition in Manila | ABS-CBN

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Inside the Immersive 'This Is Taylor Swift: A Spotify Playlist Experience' Exhibition in Manila

Inside the Immersive 'This Is Taylor Swift: A Spotify Playlist Experience' Exhibition in Manila

Ryan Claveria

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Updated Feb 22, 2025 11:03 AM PHT

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Ready your friendship bracelets as the adventure doesn’t stop after the Eras Tour ends! Spotify Philippines has officially opened “This Is Taylor Swift: A Spotify Playlist Experience” in Manila, making it the second Asian city to host the exhibition, following its debut in Jakarta last February 14–17. Its next stop will be Seoul from February 28 to March 2. It’s an event designed for Asian Swifties!

Known for her chart-topping hits and massive global influence, Taylor Swift never forgets to indulge her fans even in small and simple actions–something that was evident during her recent Eras Tour, where fans dressed in their favorite album and danced to her songs, uniting Swifties into one strong and vibrant community.



Now, another immersive fan experience has arrived for Swifties to enjoy. Metro.Style had the opportunity to get a first look at “This Is Taylor Swift: A Spotify Playlist Experience” at BVerse Manila, Gateway Mall 2, in Araneta, Quezon City. The exhibit showcases interactive installations of the pop star’s 11 iconic musical eras, with fun activities, gifts, and immersive sound play to jam throughout the whole visit. 

Taylor has a huge fan base in the Philippines, which is why pre-registration for tickets sold out immediately and was extended for an additional day. For those who weren’t able to secure their spot, don’t worry–we’ve got you covered! We’ve listed all five different spaces of the exhibition to share our magical experience with you.

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Before entering the main spaces, Swifties are greeted with a heartwarming welcome, highlighted by a stunning large display of the pop star’s frame from her Red (Taylor’s Version) album—setting the perfect autumn vibe as fans step inside. Scroll down to continue to the first station!



First Station: The Great Collection

For sure, it’s as light as a feather moment for any Swiftie to see all of their favorite artists’ albums displayed across 11 panels, each dedicated to a different era. It feels like stepping into a hall where your daily jams come to life–breathing in the musical essence of Taylor’s elegance in songwriting, which resonates with fans of all ages.



Second Station: This Is Me Writing

One thing that keeps us hooked on Taylor is her poetic mastery and expertise in lyricism. It’s as if she has a whole dictionary beside her every time she creates new music! Here, you can admire Taylor’s deep and meaningful writings, as her lyrics cascade from the ceiling to the floor, projecting an aesthetic light reflection.



Third Station: Swag

Get your Spotify accounts ready and have your favorite Taylor lyrics in mind as you head to the “Swag” room. Here, you can receive a free exclusive Spotify x This Is Taylor Swift playlist swag keychain when you share your favorite Taylor Swift lyrics and tag @spotifyph with #ThisIsTaylorSwift on your Instagram story. It’s the perfect stylish anik-anik to add to your bag—plus, a badge or reward for being a loyal Swiftie!



Fourth Station: Message in a Booth

One of the coolest parts of the exhibition is hearing Taylor on a payphone! Simply dial “Taylor Swift” using her dial pad number counterpart, and you’ll receive a special message from a chosen era—something truly heartwarming and very personal for fans.

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Last Stations: Chocolate Street & Picture to Keep

After exploring the first four sections, it’s time for the final chamber. You can either indulge in sweet drinks at Chocolate Street to satisfy your sweet tooth or capture some cute snaps at Picture to Keep, featuring 11 Taylor Swift era-inspired frames—a flawless addition to your Swiftie photo journal!




A global icon, Taylor Swift’s impact in Indonesia, the Philippines, and South Korea is undeniable. In addition to being named Spotify’s 2024 Wrapped Global Top Artist for the second year running, with over 26.6 billion streams worldwide, she was also the 2024 Wrapped Top International Artist in all three countries.

"We're excited to bring 'This Is Taylor Swift. A Spotify Playlist Experience’ to Asia. It represents Spotify’s commitment to connecting Asian fans with global superstars like Taylor Swift and creating innovative, interactive experiences that deepen the connection between artists and their fans. Swifties are some of the most passionate fans in the world and this experiential event is a celebration of them—allowing them to connect to each other through their shared love of Taylor,” said Gautam Talwar, Spotify General Manager for Asia Pacific. 

“This Is Taylor Swift: A Spotify Playlist Experience“ is a fantastic and euphoric journey of music, artistry, and poetic excellence. The exhibit runs from February 21 to 24. A gentle reminder to not forget your pre-registered tickets as they’re required upon entry!


Photos courtesy of Spotify

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