The 12.12 Paskong Panalo Sale is more than just a shopping event—it’s a celebration of community, empowerment, and the shared joy of the holiday season

The holiday rush is here, and TikTok Shop is turning up the festive spirit with its 12.12 Paskong Panalo Sale—a nationwide celebration of unbeatable deals, local empowerment, and holiday joy. This campaign is a shopping extravaganza that promises Bagsak Presyo LIVE vouchers worth up to ₱1,212, up to 100% Free Shipping Nationwide, inclusive of returns, and Brand Fiesta Deals that keep the excitement rolling.

And while shoppers from Luzon to Mindanao gear up for the 12.12 frenzy, the event shines brightest in Cebu, marking TikTok Shop’s commitment to empowering local sellers and MSMEs (Micro, Small, and Medium Enterprises) across Visayas and Mindanao.

Empowering Local Sellers

Beyond being a shopping platform, TikTok Shop is a champion for local businesses, combining its massive reach and innovative features to connect sellers with customers in meaningful ways. This year’s Paskong Panalo Sale amplifies TikTok Shop’s ongoing mission to bolster MSMEs, particularly in areas like Cebu, Davao, and Cagayan de Oro, where social commerce is thriving.

“We’re excited to bring the 12.12 Paskong Panalo Sale nationwide, showcasing the vibrant entrepreneurship and innovation that thrives in cities like Cebu, Davao, Cagayan de Oro, and other areas across Visayas and Mindanao,” said Franco Aligaen, Marketing Lead of TikTok Shop Philippines. “This event is a reflection of our continued efforts to enable the growth of local businesses. We’re not just offering a platform, but actively helping brands grow beyond their local markets.”

Elevating MSMEs Nationwide

A highlight of TikTok Shop’s commitment to empowering sellers is the GCities Program, a strategic partnership with GCash aimed at supporting MSMEs in 20 key cities across the Philippines. From Bacolod, Cebu, and Mandaue to Cagayan de Oro, General Santos, and Kidapawan, the program equips businesses with digital payment solutions, e-commerce training, and live-selling tools.

This initiative makes the benefits of social commerce accessible to MSMEs, enabling them to reach customers far beyond their local markets. By simplifying transactions through GCash and increasing visibility on TikTok Shop, small businesses can thrive in the growing digital economy.

By combining GCash’s seamless digital payment solutions with TikTok Shop’s expansive social commerce reach, the GCities Program equips MSMEs with the tools, training, and opportunities needed to thrive in the digital economy. The program focuses on helping businesses effectively engage with customers, facilitating smooth transactions, and offering resources like e-commerce workshops and live-selling events to boost sales.

#TikTokShopSmart

TikTok Shop’s #TikTokShopSmart initiative ensures a seamless, trustworthy shopping experience for both buyers and sellers. By promoting transparent processes and leveraging technology, TikTok Shop fosters confidence in every transaction. Whether you’re snagging a Bagsak Presyo LIVE voucher or making the most of 100% Free Shipping, the platform guarantees smooth shopping that makes holiday gift-hunting a breeze.

“Through initiatives like #TikTokShopSmart and GCities, we are creating an ecosystem where MSMEs can succeed and thrive,” Aligaen added. “With TikTok Shop’s platform and GCash’s financial tools, we empower local businesses to tap into the growing digital commerce trend. This partnership allows MSMEs, especially those in Visayas and Mindanao, to reach new heights during events like the 12.12 Paskong Panalo Sale.”

TikTok Shop Exclusives

From December 6 to 12, 2024, shoppers can dive into a world of savings with TikTok Shop’s 12.12 Paskong Panalo Sale. Highlights include:

Holiday Shopping, TikTok Shop Style

The 12.12 Paskong Panalo Sale is more than just a shopping event—it’s a celebration of community, empowerment, and the shared joy of the holiday season. By connecting local sellers with nationwide audiences and offering exciting perks for shoppers, TikTok Shop is creating a platform where everyone wins.

Grab your Bagsak Presyo LIVE vouchers, and get ready to shop till you drop. This is one Paskong Panalo you’ll want to be part of. #TikTokShop12PaskongPanalo