NewJeans’ Rebranding to NJZ Unveils Edgy Visuals | ABS-CBN

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NewJeans’ Rebranding to NJZ Unveils Edgy Visuals

Ryan Claveria

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Updated Feb 10, 2025 07:56 PM PHT

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Attendance check to all bunnies! Chart-topping K-pop girl group “NewJeans” is ushering in a new era in their music history as “NJZ.” What’s even more surprising? They’ve completely reinvented their concept, embracing a bold and trailblazing aesthetic, rocking electrifying, edgy beauty looks.


Known for their signature Y2K-inspired fits and aesthetic, NewJeans has had a massive influence across the globe this past few years, particularly among younger generations. Their refreshing concept segmented their group uniquely and made them outstanding in terms of generating playful sounds and sights. As their popularity continues to rise, the members have also become the faces of luxury brands, further solidifying their status as some of the most prominent figures in the contemporary K-pop scene.

Many of us eagerly anticipated their next steps after parting ways with their previous management, wondering if they could live up to the high expectations set during their rise as a global girl group. With their recent photo released as NJZ, they’ve not only met but exceeded those expectations—elevating their signature youthful energy into a more mature, hip-hop-inspired style.

Scroll over to check out the members' latest looks:

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HANNI

Before Hanni exuded this strong energy, she once danced to our screens with her silky straight hair and barely there makeup on her skin. Now, she has enchanted us through her intense gaze by wearing red fury contact lenses. To amplify her eyes more, her makeup artist placed a cluster of white falsies on the tip of her lashes, fabricating a polar glam vibe in the photograph.

Hanni then @newjeans_officialHanni now @njz_official

HAERIN

Lead vocalist Haerin exudes swag allure in her photos. Previously slaying the girl-crush Y2K concept, her new look features two top French braids with a few baby hairs left around her forehead, framing her beautiful face perfectly. Likewise, she wore the group’s signature red fury contacts with white dots on her lids for a distinctive beauty statement.

Haerin then @newjeans_official

Haerin now @njz_official

MINJI

While we still can’t get over how she nailed her beauty looks during the “Super Shy,” and “Hype Boy” eras, we also love seeing her venture to a new hair and makeup styling and explore what suits her visuals more. In this latest photo, she had on perfect makeup—a flawless base, contoured edges, outlined eyes, and the prettiest brows. Take a time to analyze the playful glide of intense hues around her eyes, with bold eyeliner on her lower lids that highlight the intricate details of her red contacts. 

Minji then @newjeans_officialMinji now @njz_officialHYEIN

In the past, Haerin’s hair was styled in either sweet waves or dainty braids. Now she gave us beyond what we could think of, transforming into a stronger feminine aura as NJZ. Her hair, in two lengthy French braids, highlights her Korean features well. Instead of rocking all-white falses, her makeup artist created a beautiful mix of white lashes with her natural black ones, creating a striking stare.

Hyein then @newjeans_official Hyein now @njz_official

DANIELLE

Remember when Danielle used to have natural curls? Now, she looks good in a cool Chinese twist braid with glazed lips. Her face card was enhanced with frosted eye makeup and wispy white lashes on the tips. Her brows were evenly emphasized using tinted pigments, further highlighting her distinctly Aussie features.

Danielle then @newjeans_official Danielle now @njz_official

Do you love this new era of NJZ?


Banner photo via @njz_official and @complex

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