Here’s How You Do Latina Makeup–2025’s Newest Beauty Trend | ABS-CBN
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Here’s How You Do Latina Makeup–2025’s Newest Beauty Trend
Ryan Claveria
Published Jan 09, 2025 03:00 PM PHT
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Updated Jan 09, 2025 03:16 PM PHT

Planning to cop a new look this year and go out of the box with beauty? Here's one for you! After the clean girl aesthetic hit our vanity last year, we are now back to high-arched eyebrows, outlined lips, and bold, wispy lashes. And if you’re in for some tutorials, prepare your beauty tools for an exquisite Latina makeup guide!
Planning to cop a new look this year and go out of the box with beauty? Here's one for you! After the clean girl aesthetic hit our vanity last year, we are now back to high-arched eyebrows, outlined lips, and bold, wispy lashes. And if you’re in for some tutorials, prepare your beauty tools for an exquisite Latina makeup guide!
The Latina makeover is a makeup style that's far from from the soft-chic style we've been so used to these past months. It requires a full-coverage foundation and a flawless dab of loose powder to create a mattifying finish. Its main component brings out your inner baddie look and transforms you into a head-turner bombshell of a lady. Pretty much a goal for a new look this year, isn't it? Risk takers, this one's for you!
The Latina makeover is a makeup style that's far from from the soft-chic style we've been so used to these past months. It requires a full-coverage foundation and a flawless dab of loose powder to create a mattifying finish. Its main component brings out your inner baddie look and transforms you into a head-turner bombshell of a lady. Pretty much a goal for a new look this year, isn't it? Risk takers, this one's for you!
There are plenty of TikTok videos going around our FYPs showing us step-by-step tutorials on how to do this edgy style. Surely, they have their takeaways on recreating it based on their features. But to give you tips you can try for yourself today, we break down the types of products and styles you need to achieve the velvety Latina girl finish.
There are plenty of TikTok videos going around our FYPs showing us step-by-step tutorials on how to do this edgy style. Surely, they have their takeaways on recreating it based on their features. But to give you tips you can try for yourself today, we break down the types of products and styles you need to achieve the velvety Latina girl finish.
Scroll ahead to check our Latina glow guide!
Scroll ahead to check our Latina glow guide!
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Skin Prep
First thing first! Hydrate your skin with a well-formulated moisturizer. Unlike before, the beauty market now caters to a wide variety of moisturizer selections suitable to unique skin needs, and choosing the right product for your skin type has never become easier! Remember, aptly hydrated skin is a win for any liquid foundation prep.
First thing first! Hydrate your skin with a well-formulated moisturizer. Unlike before, the beauty market now caters to a wide variety of moisturizer selections suitable to unique skin needs, and choosing the right product for your skin type has never become easier! Remember, aptly hydrated skin is a win for any liquid foundation prep.
The Right Makeup Tools for Your Base
Makeup spatula, brushes, or beauty blender? Which one is better for a smooth finish? Different tools for your base serve different purposes, but to achieve a flawless look, start with a precision liquid applicator and then blend with a beauty blender for a smooth finish. We love this pick from Strokes Beauty Lab!
Makeup spatula, brushes, or beauty blender? Which one is better for a smooth finish? Different tools for your base serve different purposes, but to achieve a flawless look, start with a precision liquid applicator and then blend with a beauty blender for a smooth finish. We love this pick from Strokes Beauty Lab!
Full-Coverage Foundation
Since Latina-inspired makeup looks are quite different from the subtle, natural approach, for your foundation, choose one with full coverage, like this Huda Beauty Easy Blur Foundation. We love long-wearing formulas that don't cake and stay intact for hours. You'll want to look A+ a la J.Lo for this trend and you could not do it with sheer coverage foundation.
Since Latina-inspired makeup looks are quite different from the subtle, natural approach, for your foundation, choose one with full coverage, like this Huda Beauty Easy Blur Foundation. We love long-wearing formulas that don't cake and stay intact for hours. You'll want to look A+ a la J.Lo for this trend and you could not do it with sheer coverage foundation.
Arched Eyebrows
In recent months, natural brows and brow gels have dominated the beauty scene. However, Latina-inspired makeovers bring the bold and arched look back in style. Your brows should be on fleek, with well-defined pigments. Remember Kylie Jenner’s eyebrows from 2016? That’s the vibe you’re going for! All it takes is a bit of technique tweaking—line your brows well and define the strands with a brow pigment and sealer then you're good to go!
In recent months, natural brows and brow gels have dominated the beauty scene. However, Latina-inspired makeovers bring the bold and arched look back in style. Your brows should be on fleek, with well-defined pigments. Remember Kylie Jenner’s eyebrows from 2016? That’s the vibe you’re going for! All it takes is a bit of technique tweaking—line your brows well and define the strands with a brow pigment and sealer then you're good to go!
Arched eyebrows | @kyliejenner

Contour Placement
Contouring can be tricky, but mastering the right shade and stroke for your face shape is key. Use a contour brush to sculpt the pigment along both sides of your forehead and blend it down toward your cheeks. This technique lifts and slims the face for a fiercer look.
Contouring can be tricky, but mastering the right shade and stroke for your face shape is key. Use a contour brush to sculpt the pigment along both sides of your forehead and blend it down toward your cheeks. This technique lifts and slims the face for a fiercer look.
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Lining Your LIps
The signature element of Latina makeup is full, defined lips. Opt for nude shades when choosing lip liners and lipsticks. Don’t settle for any random lip product—look for ones with a matte finish, like these ones from Vice Cosmetics. Start by outlining your lips with a darker shade, then fill them out with a complementary nude tone to create a warm, balanced look.
The signature element of Latina makeup is full, defined lips. Opt for nude shades when choosing lip liners and lipsticks. Don’t settle for any random lip product—look for ones with a matte finish, like these ones from Vice Cosmetics. Start by outlining your lips with a darker shade, then fill them out with a complementary nude tone to create a warm, balanced look.
Eye Makeup
Skip the smokey eyes for now and opt for subtle nude-brown shades. Blend these tones around your crease to create a natural yet defined look. For added depth, choose a slightly darker shade and apply it to the middle of your crease with a round shadow brush to achieve a seamless silhouette. For lashes, pick voluminous falsies from your stash and coat them with high-quality mascara for extra drama.
Skip the smokey eyes for now and opt for subtle nude-brown shades. Blend these tones around your crease to create a natural yet defined look. For added depth, choose a slightly darker shade and apply it to the middle of your crease with a round shadow brush to achieve a seamless silhouette. For lashes, pick voluminous falsies from your stash and coat them with high-quality mascara for extra drama.
Perfect Powder Finish
Unlike the Korean dewy look, Latina makeup is all about fresh, velvety skin. After blending your contour and concealer, apply loose powder to your under-eye area and upper jawline. Avoid brushing it away immediately—let it set for a few minutes before blending it upward into your skin for a flawless finish.
Unlike the Korean dewy look, Latina makeup is all about fresh, velvety skin. After blending your contour and concealer, apply loose powder to your under-eye area and upper jawline. Avoid brushing it away immediately—let it set for a few minutes before blending it upward into your skin for a flawless finish.
Mattifying Setting Spray
Finally, don’t forget a spritz of good setting spray to lock in your look. To maximize its effectiveness, avoid moving your facial muscles immediately after spraying. This helps the product set properly, ensuring your makeup lasts all night.
Finally, don’t forget a spritz of good setting spray to lock in your look. To maximize its effectiveness, avoid moving your facial muscles immediately after spraying. This helps the product set properly, ensuring your makeup lasts all night.
Banner photos via @isabellrrose and @makeupbyariel
Banner photos via @isabellrrose and @makeupbyariel
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