Jollibee enters PH gaming scene with 'eat to earn' campaign | ABS-CBN
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Jollibee enters PH gaming scene with 'eat to earn' campaign
Jollibee enters PH gaming scene with 'eat to earn' campaign
Karen Flores Layno,
ABS-CBN News
Published May 08, 2025 11:52 AM PHT
Jollibee launches its GameJoy Combos, which combine food and gaming credits. Karen Flores Layno, ABS-CBN News
Jollibee launches its GameJoy Combos, which combine food and gaming credits. Karen Flores Layno, ABS-CBN News Jollibee has officially entered the local gaming scene, but not in the way you think.
Jollibee has officially entered the local gaming scene, but not in the way you think.
No, your favorite bee is not starring in a new game or app. Instead, Jollibee is sticking to doing what it does best -- food.
No, your favorite bee is not starring in a new game or app. Instead, Jollibee is sticking to doing what it does best -- food.
The homegrown fast food giant recently unveiled its GameJoy Combos as part of an "eat to earn" campaign in partnership with the digital entertainment enabler UniPin.
The homegrown fast food giant recently unveiled its GameJoy Combos as part of an "eat to earn" campaign in partnership with the digital entertainment enabler UniPin.
Each features Jollibee's handheld offerings such as burgers and chicken sandwiches, and is bundled together with a sweet or savory pie, a drink, and a card with a random amount of GameJoy credits.
Each features Jollibee's handheld offerings such as burgers and chicken sandwiches, and is bundled together with a sweet or savory pie, a drink, and a card with a random amount of GameJoy credits.
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These credits, which range from 10 to 200 points, can be used in around 10,000 online games housed under the UniPin platform such as Call of Duty Mobile, MU Origin 3, and Eggy Party.
These credits, which range from 10 to 200 points, can be used in around 10,000 online games housed under the UniPin platform such as Call of Duty Mobile, MU Origin 3, and Eggy Party.
"This is our first official entry to the world of gaming," said Jollibee Philippines president Ferns Yu.
"This is our first official entry to the world of gaming," said Jollibee Philippines president Ferns Yu.
"We know gamers hate being interrupted. I'm a gamer myself -- so instead of jumping into their games, we opened our doors and invited them to ours," he added.
"We know gamers hate being interrupted. I'm a gamer myself -- so instead of jumping into their games, we opened our doors and invited them to ours," he added.
Dorothy Ching, Jollibee Philippines' vice president and head of marketing, said they wanted to tap into the gaming market, which she described as "a diverse bunch."
Dorothy Ching, Jollibee Philippines' vice president and head of marketing, said they wanted to tap into the gaming market, which she described as "a diverse bunch."
"So we asked ourselves: what can bring every kind of gamer together, no matter what they play? The answer: the joy of playing and the thrill of powering up," she noted.
"So we asked ourselves: what can bring every kind of gamer together, no matter what they play? The answer: the joy of playing and the thrill of powering up," she noted.
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"Jollibee wants to give gamers exactly what they need to keep going, a boost that leads to victory," she continued. "Any gamer can use it (GameJoy credits) across any game that they love."
"Jollibee wants to give gamers exactly what they need to keep going, a boost that leads to victory," she continued. "Any gamer can use it (GameJoy credits) across any game that they love."
Jollibee's GameJoy combos are now available to the public, with the "eat to earn" campaign running until August 15. The game credits from the meal sets can be redeemed via UniPin until October 31 of this year.
Jollibee's GameJoy combos are now available to the public, with the "eat to earn" campaign running until August 15. The game credits from the meal sets can be redeemed via UniPin until October 31 of this year.
Gamers welcomed the fast food chain's newest initiative as it addresses their need to fuel up while rewarding them with gaming credits.
Gamers welcomed the fast food chain's newest initiative as it addresses their need to fuel up while rewarding them with gaming credits.
"Nakakatuwa kasi nasa gaming world na si Jollibee," said actress and gaming content creator Sharlene San Pedro.
"Nakakatuwa kasi nasa gaming world na si Jollibee," said actress and gaming content creator Sharlene San Pedro.
"Sobrang happy kasi meron na kaming pambili ng mga credits, puwede nang 'di magutom," she added in jest. "Puwede nang kumain tapos puwede pang may skin, di ba?"
"Sobrang happy kasi meron na kaming pambili ng mga credits, puwede nang 'di magutom," she added in jest. "Puwede nang kumain tapos puwede pang may skin, di ba?"
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