There is absolutely a place for content creators in the entertainment industry, not just because of their large online followings, but also because of their authenticity, which is constantly sought after.

Every minute, Pinoy audiences consume social media content, and with so much of it being similar, it's difficult to identify originality. However, social media stars who remain authentic tend to stick around.

These viral creators are taking the internet by storm, and they've set even better objectives for 2025. These Pinoy influencers, who demonstrate a variety of talents such as dancing, acting, and even food reviews, have grabbed netizens' hearts and minds with their relatable and engaging content.

With millions of subscribers combined, these creators have dominated TikTok, the hottest social media site online. Their content stands out from the crowd, attracting users to the ever-crowded "For You Page."

Here are the eight content creators to keep an eye on this year:

Toniyuh (@iamtoniyuh)

Toniyuh is an actor and content creator most known on TikTok for his accurate celebrity impersonations of Leni Robredo, Kathryn Bernardo, and many more. In one of his most popular videos, he demonstrates these voices and more while singing along to the song "Ice Cream Yummy." The video has had over 14.6 million views on TikTok.

He is a proud champion for marginalized groups such as the LGBTQIA+ community and the elderly. His political awareness gives dimension to his often amusing web content. He can attract people by balancing political themes with a pleasant sense of comedy. Toniyuh's mastery of content production is no surprise given that he graduated from STI College with a degree in Communication Arts.

“I believe that the enthusiasm and creativity of every individual should be recognized. As someone who is in love with the arts—my passion in creating new ideas, showcasing my talent in singing, hosting, acting, and uplifting others’ shaped me to do more, and to be more as Toniyuh.”

Maykel (@jmichaellianzon)

Michael's online popularity has skyrocketed since he blended his passions for dancing and acting into an engaging online presence. Michael's TikTok channel, which features both relevant comedy about ordinary life and skillful dancing videos, has appealed to audiences of all ages. Already, his sharpening skills and determination have earned him almost 2.3 million internet fans.

When asked for advice for aspiring creators, Michael said, “Continue doing what you love, and someday, all your hard work will pay off. I truly believe that consistency and dedication will eventually lead to success.”

Joshua (@juswathegreat1)

Joshua's TikTok account features a dynamic mix of humor, dance, and inspiring videos. Joshua's passion for performing has led him to amass over a million online fans while pursuing his education in tourism administration. He connects with his internet audience by lipsyncing, displaying his signature red stress lines on his forehead.

He was able to build his own online audience while still pursuing his academics. Joshua has been able to develop his voice and flourish through internet material while maintaining his regular responsibilities.

Xaii Allii (@saibinmadali)

Xaii's approach to internet success has been to create accessible content that showcases both his humorous skills and intelligent perspective on life. His content frequently cuts to the heart of everyday occurrences, conveyed through a comic lens, making him instantly appealing to internet audiences, including his over 1.1 million followers.

He's well recognized for his POV: Brokenhearted content, which appealed to the traditionally romantic Filipino audience. His ability to connect with his audience's emotions has led to collaborations with a number of local skincare promotion applications and businesses.

Xaii emphasized the importance of empathy in his content, saying, "I create content not just to be seen, but to make people feel seen."

Jomari (@jomariraniego)

Jomari is a dancer who has expanded into hilarious sketches about ordinary occurrences to produce a must-see web feed. Fans can't get enough of Jomari's "Angie Serye" POV series, which is based on a real-life romance. With over 90 posts, the Angie Serye series has already received millions of views. The series has highlighted Jomari's intriguing talents, and his fanbase grows with each article.

He believes that improving as a performer begins with joy. He concluded: "Sometimes the things we do for fun turn out to be our greatest talents."

Tiff (@mariatiff)

Tiff is a multi-talented individual who not only creates valuable and inspiring online content, but also hones his skills in singing, makeup, and sketching. Tiff first made waves with a series of videos in which he shared advice and experiences with other BPO agents in the country. Tiff, who has worked at a BPO since 2011, had a plethora of expertise to impart, which many were eager to learn and apply.

His content extends beyond humor, as he has been able to offer candid updates about his personal life. He underwent open heart surgery in August 2024 to treat a major medical problem. He went on to share this experience with his internet audience, explaining how their heart continues to beat in a video that has received over 7.9 million views. Since then, he has been an advocate for other heart warriors suffering from similar problems.

Papa JT (@papajtls)

Papa JT is most known for having one of the most popular voices in the country. Papa JT's professional background in voice acting for TV, cinema, and radio has allowed him to interact with millions of people. His famous voice has appeared on official materials for Hero TV and iWant TV.

The audience he's built over the years has followed him to his internet platforms, where he provides peeks into the daily life of a radio DJ while also sharing his experiences and discoveries in ordinary life. When asked how he continues to improve day by day, Papa JT replied, "Motivation keeps you going, but discipline keeps you growing."

Los Akiyama (@losakiyama)

Los is an actor and host who has gained a devoted audience due to his diverse talents. He graduated from Ateneo de Manila University with a degree in management engineering and has taught himself to do accent work in both British and Australian accents, as well as live singing in a range of genres including pop, musical theater, and even rap.

He has received critical acclaim for his acting on the big screen, winning the prize for Best Supporting Actor in the inaugural Puregold CinePanalo for his part as Kael in the film "Kung Nag-aatubili." As a musician, he debuted with his debut single "Buti na Lang" in 2024. Meanwhile, his sharp mind and balanced perspective have earned him a respected voice in culinary and technology criticism.

His variety of talents have already allowed him to collaborate on various projects with leading Pinoy brands such as DigiPlus, Holcim, Del Monte, and Pickup Coffee.

Meanwhile, Sphere Celebrity and Influencer Management general manager Wayne Avellano discussed the exciting opportunities for their artists.

“We want to help connect our talents with brands and corporations that can help advance their careers. We’re hoping to forge powerful collaborations that can help grow the value of our individual creators while serving the needs of the brands they link up with,” Avellano said.