RDC is as easy as ABC. The use of simple and easily remembered labels: Recyclable, Disposable, and Compostable, is a straightforward scheme to understand which waste goes to which bin to make segregation practical, fast, and easy. Photo source: SM Prime 

When it comes to proper segregation of waste, every small action counts. This is what one of the leading integrated property developers, SM Prime Holdings, Inc. aims to promote through its SM Waste Free Future program which was launched in June, in celebration of the World Environment Day. 

Full house. The SM Mall of Asia Music Hall was packed during the June 5, World Environment Day, SM Waste Free Future launch. Photo source: SM Prime 

The program is designed to help reduce overall waste generation through waste segregation, and enhance waste diversion rate by diverting waste away from landfills through recycling, composting, and other sustainable disposal methods.

Bin it right

Data from the United Nations Environment Programme (UNEP) reveals that two billion tonnes of municipal solid waste is generated each year. Unmanaged waste may result in a blockage in major drainage and water systems and consequently contributes to massive urban flooding especially during the monsoon season in the country.

Effective waste segregation starts with the ability to responsibly separate high-value recyclables from the disposables.  

SM Prime introduced a new segregation scheme with simple and easily remembered labels: Recyclable, Disposable, and Compostable. Shortened as "RDC," it is a straightforward scheme to understand that all high value recyclable waste goes to one bin to make segregation practical, fast, and easy. 

No to E-waste. Electronics contain a high-value recyclable resource that ends up in the landfill. Head to your nearest Cyberzone in any SM mall to dispose of old gadgets and electronic waste properly. Photo source: SM Prime 

Recyclables that are considered high value are plastic bottles, aluminum cans, glass jars, cardboard, and paper. When properly segregated, they may be spared from ending in landfills. Single-use plastic water bottles made from PET, or polyethylene terephthalate, are recycled and are considered high value. 

With every thoughtful toss, reducing waste and conserving natural resources help support a sustainable future.

The power of collective effort

"This is a learning process and it will not be perfect. Being open to new ways of doing things and of putting into action every little step is crucial in advancing waste management solutions. We highly encourage all of you to give us feedback. We are taking a small step towards a long journey," said Sustainability Champion and SM Engineering Design and Development Corporation President Hans "Chico" Sy, Jr. during the launch held at the SM Mall of Asia last June.

Sy further emphasized the power of collective effort and encouraged everyone to turn this initiative into a habit. "Now it is up to you and every individual here in attendance, to embrace the cause of change. We are given the opportunity to work on the biggest problems of our community when the planet truly needs it. Let us not waste this opportunity," he added.  

About SM Waste Free Future

Generation Restoration: A young community working towards an SM Waste Free Future. Girl Scouts of the Philippines members sign their commitment for their future. Photo source: SM Prime 

SM Waste Free Future is one of SM Prime's programs on environmental sustainability to encourage green practices in resource management, environmental impact, and the social well-being of the community for a waste-free world. 

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, and enriching the quality of life for millions. SM Prime is pursuing the next horizon in integrated property development and onward to building sustainable cities of the future.  

To learn more about #SMWasteFreeFuture and RDC, visit this website.