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The Singapore Tourism Board (STB) hopes to lure more Filipino tourists with its newly unveiled 3D billboard in Bonifacio Global City, Taguig. 

"Made in Singapore," which highlights the city-state's green spaces, food, and shopping options, kicks off STB's newest tourism campaign in the country. 

The Lion City welcomed over 692,000 Filipino visitors last year which, according to STB executive director for Southeast Asia Terrence Voon, is "a strong 84% recover to pre-COVID numbers."

"STB is excited to launch our 'Made in Singapore' campaign that showcases the range of extraordinary experiences found only in Singapore to our Filipino audiences," Voon said in a statement. 

"From architectural marvels, a world-class food and retail scene, to off-the-beat-path destinations, our lineup of activities aims to inspire Filipino travelers to book their flights to Singapore in search of one-of-a-kind adventures," he added.

Handout HandoutAside from the 3D billboard, STB has also partnered with singer-songwriter Zack Tabudlo, as well as content creators Saab Magalona-Bacarro and Jim Bacarro ("Wake Up with Jim and Saab") and Ralph Mendoza and Sam Potenciano ("Ralph and Sam") to promote Singapore to the Filipino market.

The tourism agency is also set to launch a user-generated contest with prizes up for grabs.

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