Hosts Jaz Reyes and Show Suzuki during the TikTok Shop Summit Pilipinas 2024. Photo source: TikTok 

TikTok Shop recently held its Summit Pilipinas 2024, an event celebrating and empowering Filipino businesses, brands, sellers, and creators on the platform. Under the theme "One Stop Shop Empowering Sustainable Business Growth," the summit underscores TikTok Shop's commitment to reshaping commerce and elevating the online shopping experience for Filipino consumers.

The summit showcased TikTok Shop's dedication to empowering small and medium enterprises (SMEs) across the Philippines. It also highlighted TikTok Shop's role as a one-stop shop for shoppertainment, offering convenience for businesses while enhancing the digital shopping journey for consumers.

During the summit, TikTok Shop highlighted its features and dedication to supporting SMEs, setting the stage for upcoming campaigns on the platform. The event aimed to showcase success stories and recognize outstanding achievements within the TikTok Shop community.

Jonah Ople, Category Lead for Fashion, TikTok Shop. Photo source: TikTok 

"We are immensely proud to put the spotlight on the exceptional contributions of our partners and creators at the TikTok Summit Pilipinas 2024. This event serves as a testament to TikTok Shop's enduring commitment to nurturing innovation and propelling positive transformation within the Filipino business community," remarked Jonah Ople, Fashion Category Lead, TikTok Shop Philippines. "Through the dedication and excellence of our partners, TikTok Shop continues to elevate its presence and positively impact Filipino society. We draw inspiration from their tireless efforts and remain resolute in our mission to empower businesses, brands, and creators to flourish on our platform."

Driving economic growth in the Philippines

TikTok Shop plays a role in transforming the digital marketplace, empowering Filipino businesses of all sizes to connect with consumers, achieve target business outcomes, and gain opportunities for sustainable development and economic prosperity.

By acting as a bridge between businesses and consumers, TikTok Shop facilitates SMEs in crafting e-commerce experiences and fostering connections with new audiences. With its reach and community, TikTok Shop helps empower Filipino entrepreneurs to thrive in the constantly evolving digital sphere.

Spotlight on Filipino creativity and innovation

The highlight of the summit was the recognition of top performers within TikTok Shop. Awards were presented to outstanding businesses, brands, sellers, and creators who have demonstrated excellence and innovation on the platform. Winners included:

Sellers

- Best Livestream Award - realme Philippines

- Best Short Video Award - HOLO 

- Mega Campaign Star Award - GMEELAN 

- Product of the Year - CC Glam & Beauty

- Excellence in E-Commerce - Kimstore (Electronics), MJM Gold Jewelry (Fashion), Nestle PH (F&B), GeminiHome (Lifestyle)

- Proudly Local Merchant of the Year Award - INSPI

- Buy Local Shop Local MSME Award - Cley's Food Products

- ACE Partner of the Year - PepsiCo Philippines

- ACE SMB Partner of the Year - Josefina's Homemade Food

Hosts Jaz Reyes and Show Suzuki reveal Ivana Alawi as TikTok Shop's Celebrity of the Year and brand ambassador. Photo Source: TikTok 

Creators

- Top Influencer of the Year - Dave Villanueva (GLOW 190)

- Rising Star of the Year - Chanelle Fajardo (Love, Chanelle)

- Excellence in Content Creation - Sammy Jay (Fashion), James Afante (Electronics), Rosmarie Tan Pamulklakin (FMCG), Jhay Z (Lifestyle)

- TikTok Shop Celebrity of the Year - Ivana Alawi

 Multi-Channel Network and TikTok Shop Partner

- Agency Partner Excellence Award - M-Commerce, Xing Solutions, Klaiya, QQ English 

As the Summit Pilipinas 2024 concludes, TikTok Shop reaffirms its commitment to supporting Filipino entrepreneurs and creators beyond the event. With ongoing initiatives such as the upcoming 6.6 campaign, TikTok Shop will continue to empower businesses, foster innovation, and drive positive change in the local e-commerce landscape. Through collaborative efforts and a shared vision for growth, TikTok Shop and its partners are paving the way for inclusive and sustainable economic development in the Philippines.