An artist's rendition of Love, Bonito's first Philippine branch, located at Greenbelt 3. Handout 

Singaporean fashion brand Love, Bonito has finally announced the location of its first physical store in the Philippines.

The inaugural branch at Greenbelt 3 mall in Makati will be launched in the third quarter of the year. 

"After five years of shipping to the Philippines, we're thrilled to announce the opening of our very first permanent store here," said Love, Bonito co-founder Rachel Lim. 

"With our upcoming physical store, our Filipina customers can now experience our collections firsthand, join workshops, styling sessions, and be part of our vibrant community events," she added. 

Singapore's Love, Bonito is finally opening a physical store in PH

The soon-to-open physical store of Love, Bonito in Manila will also have innovative features such as an electronic queueing system, which is said to be a first within the fashion industry in the Philippines.

Love, Bonito chief executive officer Dione Song noted how the Philippines continues to be one of its fastest growing markets, "with a constant double-digit year-on-year growth since 2019."

An artist's rendition of the interiors of Love, Bonito's Greenbelt 3 branch. Handout 

"Unlike traditional retailers, Love, Bonito started out as a digitally native brand, but over the years have grown to understand the importance of being physically present where our community is," she said. 

Song continued: "The pop-ups and showrooms we've done locally gave us much insight into our local customer base as well as the mall culture. With this, we're thrilled to open our first store in a few months."

Love, Bonito held pop-up events in the Philippines for two years before setting up a brick and mortar store in the country. 

Customers can continue to shop on the brand's website, which now carries the newly launched capsule collection inspired by the ancient Chinese philosophy yin yang.