MANILA -- South Korean singer-actress Kim Sejeong is featured on PlayStation's Lunar New Year campaign this year. 

In a promotional video, the former IOI and Gugudan singer was featured as characters of popular games such as EA FC 24, Horizon: Forbidden West, and Final Fantasy VII Rebirth, as part of the Happy New Play-Year campaign.

“As someone who grew up playing video games, I am very proud to be working with PlayStation on this campaign. The concept is fun, where I get to play mysterious characters in the world of PlayStation and it is great to portray gaming characters, especially Tifa and Aloy who have great costumes and props," Sejeong said, as quoted in PlayStation's statement. 

Sony has also created an Instagram filter where you have the chance to "video call" with Kim Se Jeong. 

Fans also have a chance to win PS5 covers, and there are also promo offers on physical games, peripherals, digital games, and PS Plus engagement campaigns.