When it comes to ice cream, Magnum stands in a league of its own, consistently pushing the boundaries of what's possible in the frozen dessert world. So, it's no surprise that the ice cream giant has us all craving their latest creation—the Magnum Mini Brownie.

This irresistibly delicious treat combines the best of both worlds: a delightful chocolate brownie experience and the signature indulgence that only Magnum can deliver. Imagine a bite of luscious chocolate brownie-flavored ice cream, lovingly coated in a thick layer of rich Belgian chocolate, and perfectly sprinkled with crunchy cashew bits. It's a bite-sized treat that'll leave any chocolate lover wanting more.

“This newest flavor of Magnum is really for all the chocolate lovers out there. It’s made of chocolate from the inside out and it’s also a mini size so it’s really perfect for your guilt-free indulgence and for portion control, especially if you’re watching your diet,” shares Magnum Philippines’ Creative Director and Brand Ambassador Mond Gutierrez.

Rediscovering Homey Comfort in Every Bite

On a cool October 19 evening, Magnum unveiled this chocolate treat at Casa Buenas, and the atmosphere was nothing short of dazzling. The venue was truly a chocolate wonderland. Booths, styled like charming mini-houses, dotted the event space. These inviting setups let guests mingle and enjoy the comfort and indulgence of savoring a Magnum Mini Brownie at home.

“It’s all about celebrating the things you do at home because this mini size is really perfect for indulging at home, having a quick break in between Zoom meetings or when you get home from a long day of work, it’s really those quick indulgences,” adds Mond.

The evening started with a homely sit-down dinner that transported us to the culinary delights of the Philippines, with a touch of Spanish influence. As guests enjoyed their dinner, conversations buzzed about the star of the show—the Magnum Mini Brownie.

The anticipation in the room was palpable, and when the Magnum Mini Brownie finally made its grand entrance, it was met with dramatic background music and thunderous cheers. For a brief moment, it felt as if you were in the middle of a celebration right in your own home.

The excitement of the evening continued with an unforgettable afterparty. DJ Marga Bermudez had the guests dancing to good old favorite tunes.

While this delectable treat only comes in minis, this is a small package of pure bliss designed for your moments of self-indulgence and relaxation. Whether you need a quick pick-me-up from the fridge or a well-deserved reward while binge-watching your favorite shows on a cozy weekend night, the Magnum Mini Brownie is the answer. It's a mini bite of indulgence that's always within reach and never disappoints.

“One thing that we’ve learned in the past few years is that you can find or create your true pleasure anywhere—even in the comforts of your own home. For us, Magnum Minis is the perfect everyday indulgence at home. It’s the signature Magnum indulgence in a perfect, mini size so that you won’t feel guilty indulging in it every day,” says Earl Keh, Total Ice Cream Philippines Lead.

What sets the Magnum Mini Brownie apart is the way it expertly captures the essence of a chocolate brownie. Each bite is a promise of rich, decadent chocolate, sending your taste buds on a journey through a world of cocoa delight. The chocolate brownie-flavored ice cream is velvety and feels like a plunge into a pool of pure chocolate pleasure. The ice cream is perfectly coated in a thick layer of Belgian chocolate, adding a delightful crunch to each bite. But it doesn't stop there.

To take the brownie experience to the next level, Magnum has cleverly added cashew bits throughout the chocolate shell. It's a masterpiece of balance, where creaminess meets crunch, sweetness meets a hint of saltiness, and indulgence meets perfection.

“It appeals to me in a way that I feel like a kid again. We have Magnum Minis in our house all the time and the Mini Brownie is another flavor that we can have in our fridge. And I think with anything indulgent or pleasurable, you see it as a reward and I think we work so hard every day and it’s just so nice to have that [Magnum Mini Brownie] in our fridge,” shares influencer couple Patricia Henson and Daniel Peters.

The Magnum Mini Brownie isn't just a single delight; it's a variety of pleasure-packed indulgences. It comes in an assorted multipack, allowing you to savor not only the Mini Brownie but also two Magnum flavors—Almond and Classic. The multipack is like a treasure chest of happiness, offering a range of flavors that cater to your every mood and craving. It's a chocolate lover's dream come true, bringing the best of Magnum's creations right to your doorstep.

“For the future of Magnum, we always have something new and something exciting happening. So, you guys better watch out because the next one is perfect for the summer and it’s very refreshing,” spills Mond.

These delightful bites are available at your nearest supermarket or convenience store. Whether you're treating yourself, sharing with a loved one, or just enjoying some 'me time,' these mini indulgences are here to make your life a little sweeter after a long day.

For more updates on Magnum's latest innovations and all things Magnum Matcha Crumble, visit their website at www.magnumicecream.com/ph and follow them on social media.