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Symbolizing strength and optimism, Pantone’s Color of the Year for 2023 signals everything we hope for the upcoming year. Viva Magenta is an electrifying color that features hints of blue and crimson red with a unique blend of warmth and coolness. The Pantone Color Institute’s Executive Director Leatrice Eiseman explained that “the Viva Magenta is a boundaryless shade that welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all.'
Like in previous years, we expect brands and celebrities to roll out magenta-toned pieces on the red carpet and on the runway. Keep scrolling to see some pieces you can already incorporate into your wardrobe.
Simply click the Shop button so we can directly take you to the website where you can make your purchase. Keep in mind that prices are subject to change!
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