Quite unlike the soft, refreshing hues of last year’s Apricot Crush or 2023’s Digital Lavender, the upcoming color of the year (or, COTY for short) is deep, dark, and daringly futuristic. Where the shades of blue merge with just the right tinge of purple, mimicking the color of outer space as we envision it, 2025’s COTY is here: entitled Future Dusk, a mergence of the proliferation of the metaverse and the imminence of the polycrisis, blurring the lines of reality and fantasy.

Armani Privé Fall/Winter 2022

Coined by WGSN as “the year of strategic imagination”, 2025 is poised to be a year of futurism (hinting at a 2nd space age, perhaps?). From the quick-paced integration of Artificial Intelligence to NASA’s Artemis II journey to the moon, Future Dusk aptly reflects the mood of expansion and uncertainty present in our times. Capturing the zeitgeist and consumer patterns, expect to see the COTY across fashion in the upcoming year—from the runway to the stylish streets.

Ferarri Fall/Winter 2023

Turn it into a stunning evening look like Armani Privé or keep it in the accents like Ferrari. Future Dusk proposes its timelessness as a color with a versatility capable of making a promising staple to one’s wardrobe. Cool and deep yet adaptable, 2025’s COTY is quite the year-rounder.

Saint Laurent Spring/Summer 2023

Article by Mavi Sulangi

Related Story: Here’s Why Burgundy Is The Color Of The Season, According To Experts

Related Story: Editor's Diaries: How We Styled BINI's Metro Cover Looks

Related Story: The Rise Of Bag Charms As Seen On S/S '25 Shows