Swarovski is elated to welcome Ariana Grande as their dazzling new Brand Ambassador and Face of the Brand. They will be marking an exciting beginning with a much-anticipated Holiday 2024 campaign. This partnership aligns the Grammy Award-winning singer, songwriter, and actress with Swarovski’s timeless elegance, promising a fusion of Ariana’s elegant style and Swarovski's exquisite craftsmanship.

Ariana, celebrated for her chart-topping hits and amazing stage presence, expressed her enthusiasm, stating, “I am thrilled to be Swarovski's Brand Ambassador. It's an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.” Grande's statement reflects her excitement with her partnership with the brand.

Swarovski, known for its luxurious and elegant designs of jewelry, is equally thrilled about this collaboration. Giovanna Engelbert, Swarovski’s Global Creative Director, shared her excitement, saying, “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world, and I am thrilled that she is joining us as Brand Ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”

This dynamic partnership heralds a new era for Swarovski, blending Grande's sparkle with the brand's exquisite elegance. As we eagerly anticipate the Holiday campaign, this collaboration promises to captivate audiences worldwide, inspiring everyone to embrace their own unique sparkle with Swarovski's timeless creations.

Photos courtesy of Swarovski

Article by Sasha Luyaben

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