H&M marked its 10th year in the Philippines with a glamorous, red-themed celebration on October 10th at Baked Studios in Makati. The star-studded event launched a month-long tribute to fashion, creativity, and individuality, drawing some of the nation’s top personalities.

View this post on Instagram

A post shared by Metro Magazine (@metromagph)

The soirée was attended by brand ambassadors, media, and celebrities such as Catriona Gray, Bela Padilla, Michelle Dee, Rhian Ramos, Kaila Estrada, Mond Gutierrez, Chie Filomeno, Elisse Joson, and more, all flaunting the latest Autumn/Winter collection. The lineup featured bold tailoring, standout outerwear, and effortlessly stylish separates, embodying H&M’s mission of making fashion accessible to all.

From the arrivals to the after-party, Manila’s fashion elites embraced the H&M vibe, showing how the brand continues to shape the fashion landscape. The evening featured a curated Filipino-inspired dinner and a live performance by R&B/neo-soul artist Jason Dhakal, before an energetic DJ set by DJ Crwn took over for the after-party, closing the night on a high note.

Aneta Pokucinska, H&M's Managing Director for Region East Asia, expressed that the night was about more than an anniversary—it was a celebration of how fashion unites people and creates extraordinary experiences.

neta Pokucinska, H&M's Managing Director for Region East Asia, opening the night

The festivities will continue throughout October, with special in-store promotions across the Philippines, giving customers the opportunity to explore the latest A/W 2024 collection and step into the season with style.

See all the stylish guests at the gallery below!

- Jessica Yang and Mikyle Quizon

- Janeena Chan

- Issa Pressman

- Mond Gutierrez

- Chie Filomeno

- Rhian Ramos

- Michelle Dee

- LA Aguinaldo

- Kaila Estrada

- Katarina Rodriguez

- Gabbie Mariano

- Christi McGarry

- Catriona Gray

- EJ Nacion

- Elisse Joson

- Bela Padilla

- Maxene Magalona

Photos courtesy of H&M Philippines

Related Story: See How BJ, Mond, Camille And More Style Stars Wore The H&M Studio A/W ’24 Pieces