Bottega Veneta - For Chinese New Year, Bottega Veneta took over a part of the Great Wall of China with a monumental digital display. In shades of parakeet green and tangerine, the Italian fashion house greets ‘Happy New Year’ in English and Mandarin. Bottega Veneta pledged a donation to support the ongoing renovation and maintenance of the Great Wall of China’s Shanhai Pass.Photo from Bottega Veneta
Burberry - Burberry reimagined several of their iconic pieces like the Lola Bag, Olympia Bag, and their signature trench coats for Chinese New Year. Tiger prints came in all shapes and sizes in fabrics and textiles: leather, lambskin, silk, and wool.Photo from Burberry
Bvlgari - Chinese New Year is the best time to invest on limited edition jewelry that you can wear for everyday or special occasions for the entire year. Bvlgari offers new assortments of the Serpenti Viper, Serpenti Seduttori, Lvcea, and Octo Finissimo that are designed synonymously with CNY. Bvlgari ambassadors Shu Qi, Tong Liya, and Yang Yang donned these limited edition pieces for Bvlgari’s CNY 2022 campaign.Photo from Bvlgari
COS - Chinese contemporary photographer Nick Yang, artfully captured COS’ CNY collection with a relaxed freshness. Tonal dressing remained at the core of this campaign with graphic wool scarves, quilted accessories, and soft tailored pieces that give off a playful edge. Photo from COS
Dior - Dior celebrates the beauty of nature for Chinese New Year. The exclusive collection unveiled pieces designed with red flowers and dotted butterflies in colors red and pink, shades that are dear to Monsieur Dior himself. From silk scarves, cardigans, sweaters, the Saddle bag, to the Dior Book Tote, this collection will keep you swooning all year round.Photo from Dior
Fendi - Fendi classics like the Peekaboo bag and the Baguette messenger bag were redesigned with tiger print accents for Chinese New Year. Greater China spokesperson Jackson Wang and Joni starred the campaign wearing head-to-toe Fendi against a lush oriental background.Photo from Fendi
Ferragamo - To celebrate the upcoming Chinese New Year, Ferragamo invited Chinese artists Sun Yuan and Peng Yu to create a unique print inspired by the 2022 Zodiac Tiger. The Studio Box Bag along with the Trifolio Bag, and the Gancini leather goods were the highlights of this collection.Photo from Ferragamo
Gucci - Gucci global ambassadors Xiao Zhan, Chris Lee, Ni Ni, and Lu Han came together for a campaign starring the brand’s CNY collection. The campaign showed whimsical reinterpretations of the Jackie 1961, GG backpack, Horsebit 1955 leather goods, and ready-to-wear.Photo from Gucci
Miu Miu - Lexie Liu and Qin Tian fronts Miu Miu’s Chinese New Year campaign in preppy varsity-themed pieces. The Prada group chose to celebrate CNY not with a collection but by extending a helping hand to the China Green Foundation’s Walking Tiger and Leopard program. This organization supports, protects, and gives shelter to extinction-threatened animals like tigers, leopards, and other wild cats.Photo from Miu Miu
Valentino - In celebration of the Chinese New Year, Valentino brought back the Valentino Tiger 1987 collection as a tribute to the Chinese heritage and a nod to its friendship with the country. The coveted Valentino Garavani Locò bag and Roman Stud bag in pink and brown were redesigned with tiger motifs along with contemporary ready-to-wear, including hoodies and shorts.Photo from Valentino