BINI recently achieved another milestone as they became the first Filipino music act to sell out the 55,000-capacity Philippine Arena. The Nation’s Girl Group kicked of their BINIverse World Tour 2025 with their February 15 show in Bulacan at the world’s largest indoor arena.

The eight-member girl group composed of Aiah, Colet, Gwen, Jhoanna, Maloi, Mikha, Stacey, and Sheena performed their hits like “Pantropiko,” “Salamin,” “Karera,” “Na Na Na,” “I Feel Good,” “Born to Win,” and “Cherry On Top.” BINI also performed live for the first time their new single “Blink Twice.”

LOOK: BINI, ready to take on the world

Another achievement the group made that night was that wellness brand IAM Worldwide officially launched BINI as the newest brand ambassadors for its Amazing Choco Barley health drink.

IAM Worldwide co-founder and President Allen Marvin Eder explained how this collaboration came about. “The girls and their families were already fans of our Amazing Choco Barley. They noticed how it improved their energy levels, especially during their hectic schedules. We’re thrilled to welcome BINI as ambassadors for this delicious and healthy product.”

Vice President and co-founder Aika Lorraine Uy seconded their belief that BINI represents their brand well especially with younger generations. “The addition of BINI to our roster of ambassadors reflects IAM Worldwide’s strategic focus on engaging younger audiences and aligning with personalities who embody vibrancy, confidence, and a zest for life.” 

Meanwhile Joanna Mañego, General Manager and co-founder who is also a self-confessed BLOOM (BINI fan), also expressed how happy they were that BINI fits in with their vision for the brand. “After attending their concert, I knew they were the perfect fit for the Amazing Choco Barley. Their energy and positivity align perfectly with what our product represents. We’re ecstatic to have the girls on board.”  

The “IAM BINI” campaign aims “to promote health and wellness among the youth in a fun and achievable way,” which just jives with how BINI encourages BLOOMs to be empowered and be the best they can be.

Last year, BINI also performed for IAM Worldwide’s 7th anniversary event, HIS7ORY. They shared the same stage with K-pop stars Rain and MAMAMOO’s Hwasa on October 20 at the Mall of Asia Arena. The girl group was also included on the list of "12 Rising Girl Groups To Know Now" by the Grammys.

READ: BINI shares stage with K-pop idols Rain and Hwasa

Billboard Philippines also just declared BINI as the Country's No. 1 Artist Of 2024, noting the “exponential growth for not only the group’s popularity as a unit, but also their influence as tide-shifters in the Philippine music scene.”

BINIverse is set to be staged in Dubai, UAE; London, England; several cities in the US, including New York, Washington, Boston, Rosemont, Houston, Dallas, Las Vegas, Los Angeles, Temecula, San Francisco, and Seattle; and Vancouver in Canada.