Treasure's music to 'dial back on intensity' as 2025 plans unveiled

Jaehwa Bernardo

ABS-CBN News

<div><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1733111320305TREASURE.jpg" style="width:960px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left">K-pop boy group Treasure. <em>Photo from Treasure&#x27;s X account</em></span></span></span>The upcoming releases of K-pop boy band Treasure will showcase a shift in their sound, the founder of their label said late Sunday as he announced the group&#x27;s future activities.</div><p>In a video posted on YG Entertainment&#x27;s YouTube channel, the company&#x27;s founder and executive producer Yang Hyun-suk said Treasure would drop a pre-release single titled &quot;Last Night&quot; on December 5.</p><p>Following this, the 10-member group is set to release an extended play in February 2025, with plans to put out a full-length album by July or August.</p><p>&quot;This time, Treasure will be showing a somewhat unique concept, different from before. I can say it&#x27;s quite a significant change,&quot; Yang said via subtitles when asked about the group&#x27;s new music.</p><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/2dKNwzodltg?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span></div><p>Yang explained that the group&#x27;s previous singles such as &quot;<a href="https://www.abs-cbn.com/entertainment/2024/5/28/treasure-tackles-blind-love-in-new-single-king-kong-1617"><strong>King Kong</strong></a>,&quot; &quot;<a href="https://www.abs-cbn.com/entertainment/07/28/23/k-pop-treasure-drops-2nd-full-album-bona-bona-mv"><strong>Bona Bona</strong></a>&quot; and &quot;<a href="https://www.abs-cbn.com/entertainment/02/15/22/k-pop-treasure-drops-mini-album-video-for-jikjin"><strong>Jikjin</strong></a>&quot; were &quot;powerful and intense songs.&quot;</p><p>&quot;This time we are dialing back the intensity, allowing for the expression of these guys&#x27; honest emotions and creating music that can reach you all in a more comfortable way. That&#x27;s the kind of album we&#x27;re preparing,&quot; he said.</p><div><strong>New leaders, tour</strong></div><p>Yang also announced that Treasure would have new leaders, following a &quot;suggestion to rotate the leader every two to three years.&quot;</p><p>Starting January 1, 2025, members Junkyu and Asahi will take over the leadership roles from the current leaders, Hyunsuk and Jihoon.</p><p>He noted that Treasure, which<a href="https://www.abs-cbn.com/entertainment/2024/5/2/look-k-pop-group-treasure-back-in-manila-for-concert-1711"><strong> last went to Manila</strong></a> in May for their &quot;Relay Tour [Reboot]&quot; tour, is also expected to embark on a new world tour in October.</p><p>In the same video, Yang mentioned boy group Winner&#x27;s plans for a world tour and reiterated that <a href="https://www.abs-cbn.com/entertainment/2024/7/21/blackpink-set-for-comeback-world-tour-in-2025-says-label-2347"><strong>Blackpink would kick off another world tour</strong></a> in 2025.</p><p>Yang also hinted at the possibility of launching new artists. &quot;There are quite a number of trainees that are waiting for their debut. As for the specific debut dates, I will provide further details at a later time,&quot; he said.</p><div><strong>FROM THE ARCHIVES</strong></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/VSDCdI8pjG0?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><strong></strong><br/></div>

<p>The upcoming releases of K-pop boy band Treasure will showcase a shift in their sound, the founder of their label said as he announced the group's future activities.</p>

The upcoming releases of K-pop boy band Treasure will showcase a shift in their sound, the founder of their label said as he announced the group's future activities.

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K-pop group Treasure's music to 'dial back on intensity' as 2025 plans unveiled

K-pop group Treasure's music to 'dial back on intensity' as 2025 plans unveiled

Jaehwa Bernardo,

ABS-CBN News

Published Dec 02, 2024 12:17 PM PHT

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K-pop

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Treasure

YG Entertainment

Yang Hyun-suk

Winner

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