Flonique Guimary

Kim Bum shares what inspired him to return to rom-com in new series 'Sold Out on You'

Article (news)

E. Kristhoff Cagape

Push Team

<p>Korean actor Kim Bum opened up about what inspired him to return to the romantic-comedy genre.</p><p>The actor is set to star in the upcoming K-drama <em>Sold Out on You</em> alongside Ahn Hyo-seop and Chae Won-bin.</p><p>In the series, Kim Bum takes on the role of Seo Eric, the executive director of global skincare brand L’Étoile.</p><p>“I’ve been hearing a lot of recommendations and even playful ‘demands’ from those around me to take on a romantic comedy, and I’m glad to be able to greet viewers through<em> Sold Out on You</em> with this opportunity,&quot; he said in an interview with Herald Muse, as translated by Soompi.</p><p>The actor added that he was immediately drawn to his character upon reading the script.</p><p>&quot;When I first read the script, I was drawn to how Seo Eric is very honest and proactive about his feelings, yet not immature or selfish—he’s considerate toward others. I also wanted to portray his multifaceted nature as an actor,&quot; he stated.</p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-22" src="https://www.instagram.com/p/CwolwCrSlWY/embed/captioned/?cr=1&amp;v=14&amp;wp=607&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A22%2C%22os%22%3A23660942.400000006%2C%22ls%22%3A75318.70000000298%2C%22le%22%3A75337.20000000298%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="969" data-instgrm-payload-id="instagram-media-payload-22" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>Bum also highlighted how his character evolves through his relationship with Dam Ye-jin, played by Won-bin.</p><p>&quot;Because this change in him stems from Dam Ye-jin, I focused not only on his own emotions but on putting the other person first. Seo Eric’s defining trait is expressing his feelings clearly while remaining gentle, so that the other person doesn’t feel burdened, pressured, or guilty,&quot; he relayed.</p><p>The actor also shared his experience working with Won-bin, describing her as someone who brings bright energy on set. &quot;Thanks to her, I was able to better bring Seo Eric to life. She also has a wide range of expressive styles, so acting together was both fun and enjoyable.”</p><div><a href="https://www.abs-cbn.com/entertainment/showbiz/movies-series/2026/4/16/ahn-hyo-seop-returns-to-rom-com-with-chae-won-bin-in-sold-out-on-you-trailer-1754" rel="noopener noreferrer" target="_blank"><strong>Ahn Hyo-seop returns to rom-com with Chae Won-bin in &#x27;Sold Out on You&#x27; trailer</strong></a></div><p><em>Sold Out on You </em>is set to be released on Netflix on April 22.</p><p>The series follows a &quot;workaholic home shopping host [who] heads to the countryside to get her sales back on top, but a mysterious farmer shakes up her plans — and her heart,&quot; as per the streaming platform.</p>

<p>In 'Sold Out on You,' Kim Bum takes on the role of Seo Eric, the executive director of global skincare brand L’Étoile.</p>

In 'Sold Out on You,' Kim Bum takes on the role of Seo Eric, the executive director of global skincare brand L’Étoile.