Flonique Guimary

'Incognito,' 'Ghosting,' and more Kapamilya series that dominated streaming platforms

Article (news)

Alyana De Guzman

Push Team

<p>In 2025, Kapamilya series ruled streaming platforms. From record-breaking online viewership to number one debuts and sustained chart presence, these shows proved that Filipino stories could dominate the digital space. Spanning from action, romance, mystery, and suspense, these shows shaped viewing habits throughout the year and turned ordinary weekends into binge marathons. </p><p>Here’s a recap of the Kapamilya shows that topped streaming platforms this year.  </p><div> </div><div><strong>Incognito  </strong></div><p>Kicking off 2025,<em> </em><a href="https://www.abs-cbn.com/entertainment/studios/tv/incognito" rel="noopener noreferrer" target="_blank"><em><strong>Incognito</strong></em></a> made an immediate impact as ABS-CBN’s first series release of 2025. Upon its premiere on January 17, the action-drama shot straight to No. 1 on Netflix Philippines’ most-watched series list, signaling a strong start for Kapamilya content on streaming. </p><p>Starring Daniel Padilla, Richard Gutierrez, Ian Veneracion, Baron Geisler, Kaila Estrada, Maris Racal, and Anthony Jennings, the series followed a group of misfits seeking redemption as they joined a private military company tasked with dangerous missions against the criminal underworld. The show combined high-octane combat with deeply personal character arcs. </p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-2" src="https://www.instagram.com/p/DE_hk3ozLRX/embed/captioned/?cr=1&amp;v=14&amp;wp=607&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A2%2C%22os%22%3A9672267.899999619%2C%22ls%22%3A1756316.3999996185%2C%22le%22%3A1756542.1999998093%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="987" data-instgrm-payload-id="instagram-media-payload-2" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>Just days after, its reach went beyond Netflix. On January 20, <em>Incognito</em> logged 585,973 peak concurrent viewers on Kapamilya Online Live on YouTube – one of the highest digital viewership figures of the year – while also claiming multiple spots on X’s trending list. The consistent buzz, cinematic action, and ensemble cast helped the series sustain its strong hold on viewers in its opening weeks. </p><div><a href="https://www.abs-cbn.com/entertainment/showbiz/celebrities/2025/10/16/daniel-padilla-admits-settling-down-has-crossed-his-mind-now-that-he-s-30-0852" rel="noopener noreferrer" target="_blank"><strong>READ: Daniel Padilla admits settling down has crossed his mind now that he&#x27;s 30</strong></a></div><div><strong><br/></strong></div><div><strong>Sins of the Father </strong></div><p>ABS-CBN’s crime drama <a href="https://www.abs-cbn.com/entertainment/studios/tv/sins-of-the-father" rel="noopener noreferrer" target="_blank"><em><strong>Sins of the Fathe</strong></em></a><em><strong></strong>r</em> marked Gerald Anderson’s much-anticipated return to television and quickly made its presence felt upon release in June. The series debuted with 254,464 peak concurrent viewers on Kapamilya Online Live and immediately became a hot topic online, trending on X (formerly Twitter) in the Philippines. </p><p>Beyond its strong digital numbers, the series also maintained momentum on streaming platforms, consistently ranking in the Top 5 most watched shows on iWant following its release, signaling sustained viewer interest beyond its premiere week. </p><div><iframe src="https://www.facebook.com/plugins/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Freel%2F756484390227297%2F&amp;show_text=false&amp;width=267&amp;t=0" width="267" height="476" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><p>Gerald starred as Samuel Trinidad, a bank manager whose life unravels after becoming entangled in a crime linked to a large-scale scam. The mystery deepens when the scheme pushes his estranged father Mike, played by John Arcilla, to his death, forcing Samuel to fight to clear his name while protecting his family from powerful forces closing in around him. </p><div><a href="https://www.abs-cbn.com/entertainment/showbiz/movies-series/2025/12/8/exclusive-gerald-anderson-reveals-why-getting-into-a-new-relationship-would-be-unfair-2109" rel="noopener noreferrer" target="_blank"><strong>READ: EXCLUSIVE: Gerald Anderson reveals why getting into a new relationship “would be unfair”</strong></a></div><p>The series earned early praise for its tense storytelling and gripping pace. Film and series review pages tagged the show as strongly written, highlighting its ability to hook viewers from the opening sequence. Viewers echoed the sentiment online, commending both the narrative and Gerald’s performance in his comeback role. </p><div> </div><div><strong>It’s Okay To Not Be Okay </strong></div><p>Midway through 2025, the Philippine adaptation of<em> </em><a href="https://www.abs-cbn.com/entertainment/studios/tv/its-okay-to-not-be-okay" rel="noopener noreferrer" target="_blank"><em><strong>It’s Okay to Not Be Okay</strong></em></a><em><strong></strong> </em>proved that local remakes could also dominate streaming conversations after it landed at No. 1 on Netflix Philippines in July. </p><p>According to Netflix’s Top 10 Shows in the Philippines list released on July 20, the Filipino adaptation took the top spot based on views, just two days after it began streaming on July 18. At the time, it was also the only Filipino production on the list, which was otherwise filled with titles from the United States, South Korea, and Thailand. </p><div><br/></div><div class="twitter-tweet twitter-tweet-rendered" style="display:flex;max-width:550px;width:100%;margin-top:10px;margin-bottom:10px"><iframe id="twitter-widget-0" scrolling="no" frameBorder="0" allowtransparency="true" allowfullscreen="" title="X Post" src="https://platform.twitter.com/embed/Tweet.html?dnt=false&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1946798078553370814&amp;lang=en&amp;origin=https%3A%2F%2Fod2-workbench-web.abs-cbn.com%2F%23%2Fworkspace%2Fmonitoring%3Fitem%3Durn%3Anewsml%3Aod2-workbench-api.abs-cbn.com%3A2025-12-29T18%3A09%3A52.586736%3A14282472-7331-4421-a71a-2c9019e0c341%26action%3Dedit&amp;sessionId=a96472b29b52a573e25ab4f70730c463d9247d61&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px" style="position:static;visibility:visible;width:550px;height:946px;display:block;flex-grow:1" data-tweet-id="1946798078553370814"></iframe></div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8"></script><div><br/></div><p>Based on the 2020 Korean drama of the same name, the series follows Emilia “Mia” Hernandez, a sharp and emotionally complex children’s book author whose life becomes intertwined with brothers Patrick “Patpat” Gonzales and Matthew “Matmat” Gonzales. The story explores mental health, emotional healing, and family trauma — topics that resonated strongly with Filipino viewers and helped drive its rapid rise on the platform.  </p><div><a href="http://‘It’s Okay to Not Be Okay’ stars bid farewell and share messages to their fans, characters" rel="noopener noreferrer" target="_blank"><strong>READ: ‘It’s Okay to Not Be Okay’ stars bid farewell and share messages to their fans, characters</strong></a></div><p>Directed by Mae Cruz-Alviar, the Kapamilya remake stayed faithful to the heart of the original South Korean series while grounding the story in Filipino sensibilities. Its immediate climb to the top of Netflix’s rankings underscored the show’s strong word-of-mouth appeal and the continued demand for emotionally driven local storytelling on global platforms. </p><div> </div><div><strong>Ghosting  </strong></div><p>When <em>Ghosting </em>premiered in July, it arrived with massive anticipation and the numbers proved it. Even before its debut, teasers and trailers for the iWant Original series amassed over 23 million combined views, instantly marking it as one of the most talked-about releases of the year. </p><p>Toplined by <em>Pinoy Big Brother Gen 11</em> ex-housemate JM Ibarra and big winner Fyang Smith, popurlarly known as the love team JMFyang, <em>Ghosting </em>followed Jaja, a heartbroken college student, and Wilberto, a mysterious young man who turned out to be a restless soul. What started as a story about being left behind evolved into a tender romance that blurred the line between the living and the dead. </p><div><iframe src="https://www.facebook.com/plugins/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Freel%2F756484390227297%2F&amp;show_text=false&amp;width=267&amp;t=0" width="267" height="476" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><p>After its premiere, the series consistently ranked among the Top 5 most-watched shows on iWant Philippines, sustained by strong storyline and an active online fanbase. Its digital footprint continued to grow, with total teaser and trailer views later surpassing 30 million across social media platforms. The overwhelming response eventually led to the confirmation of the series’ part 2 in November, cementing <em>Ghosting </em>as one of iWant’s biggest Originals of 2025. </p><div><a href="https://www.abs-cbn.com/entertainment/showbiz/celebrities/2025/10/27/fyang-smith-on-being-thankful-for-jm-ibarra-siya-yung-pinaka-biggest-plot-twist-ng-buhay-ko-1909" rel="noopener noreferrer" target="_blank"><strong>READ: Fyang Smith on being thankful for JM Ibarra: ‘Siya yung pinaka biggest plot twist ng buhay ko’</strong></a></div><div><strong>What Lies Beneath  </strong></div><p>Suspense took center stage in October with <a href="https://www.abs-cbn.com/entertainment/studios/tv/what-lies-beneath" rel="noopener noreferrer" target="_blank"><em><strong>What Lies Beneath</strong></em></a><em><strong></strong>,</em> a thriller that made a powerful entrance on streaming. Upon its debut, the series climbed to the top 1 spot on Netflix Philippines’ most-watched TV titles while also pulling in 517,436 peak concurrent viewers on Kapamilya Online Live. </p><div><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fstarmagicphils%2Fposts%2Fpfbid0iGi4EZD9z5Uq4okFRRPMEjxRemNKSBEcT8GMp2WnFfhecggx2GfPSRRQgc7dDMsLl&amp;show_text=true&amp;width=500" width="500" height="659" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><p>The story revolved around four women — portrayed by Janella Salvador, Sue Ramirez, Kaila Estrada, and Charlie Dizon — whose once-solid friendship fractured after witnessing the murder of their best friend 14 years earlier. Forced by their community to accuse an innocent man, the women were later confronted by buried truths, guilt, and unresolved trauma. </p><p>Audience engagement only intensified as the series progressed. By its October 27 episode, <em>What Lies Beneath</em> reached a new all-time high of 530,015 peak concurrent online viewers, reflecting growing curiosity and discussion fueled by fan theories, fast pacing, and strong performances across timelines. </p><div><a href="https://www.abs-cbn.com/entertainment/showbiz/celebrities/2025/12/23/kaila-estrada-shares-her-proudest-moment-in-2025-push-tv-1612" rel="noopener noreferrer" target="_blank"><strong>READ: Kaila Estrada shares her proudest moment in 2025 | PUSH TV</strong></a></div><div><br/></div><div><strong>The Alibi  </strong></div><p><em>The Alibi</em> delivered a gripping mix of mystery and romance that resonated strongly with streaming audiences. When it premiered on November 7, the series led by Kim Chiu and Paulo Avelino, also known as KimPau, emerged as the No. 1 show on Prime Video Philippines, continuing the pair’s streak of chart-topping collaborations following<em> Linlang.  </em></p><div><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fpermalink.php%3Fstory_fbid%3Dpfbid02YjEN9SxHR4aajgLbgyXYGhfYkoQicynV877dQ7pBTL6vjpxM9cntATbN4rNhDNoJl%26id%3D61551485128596&amp;show_text=true&amp;width=500" width="500" height="737" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><p>The series acknowledged the murder of Walter, Vincent’s rival colleague, which set off a chain of lies involving Stella, an ex-convict and escort who accepted a one-million-peso deal to serve as Vincent’s alibi. What followed was a dangerous unraveling of secrets, desire, and moral compromise.  </p><div><a href="https://www.abs-cbn.com/entertainment/showbiz/celebrities/2025/12/5/kim-chiu-reflects-on-strength-and-exhaustion-amid-legal-case-against-sister-1857" rel="noopener noreferrer" target="_blank"><strong>READ: Kim Chiu reflects on strength and exhaustion amid legal case against sister</strong></a></div><p>Early episodes sparked intense discussion online, particularly around the show’s bold scenes and emotionally charged confrontations, helping secure its position at the top of Prime Video’s rankings during its debut period. </p><div> </div><div><strong>Roja  </strong></div><p>Rounding out the year, action surged again in November as <a href="https://www.abs-cbn.com/entertainment/studios/tv/roja" rel="noopener noreferrer" target="_blank"><em><strong>Roja</strong></em></a><em><strong></strong> </em>stormed Netflix Philippines, claiming the No. 1 spot on the platform’s Top TV Shows list shortly after its November 21 premiere. Headlined by Donny Pangilinan and Kyle Echarri, the series centered on former best friends Liam and Olsen, who became enemies and were forced to work together amid a deadly hostage crisis at La Playa Roja resort. </p><div><iframe src="https://www.facebook.com/plugins/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Freel%2F1658558171795776%2F&amp;show_text=false&amp;width=380&amp;t=0" width="380" height="476" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><p>The tension-filled narrative and fast-moving plot quickly resonated with viewers. As of December 28, <a href="https://www.abs-cbn.com/entertainment/studios/tv/roja" rel="noopener noreferrer" target="_blank"><em><strong>Roja </strong></em></a>remained strong on Netflix Philippines, sustained at the Top 7 spot, a testament to its constant viewership well into the holiday season. </p><p>Its early access releases and consistent primetime presence helped keep the show in steady rotation, making it one of the most visible Kapamilya action series of the year.</p><div><a href="https://www.abs-cbn.com/entertainment/showbiz/celebrities/2025/11/12/donny-pangilinan-opens-up-about-sometimes-having-feuds-with-siblings-days-kami-di-nag-uusap-0839" rel="noopener noreferrer" target="_blank"><strong>READ: Donny Pangilinan opens up about sometimes having feuds with siblings: ‘Days kami ‘di nag-uusap’</strong></a></div><p>These Kapamilya series shaped 2025’s streaming landscape, backed not just by buzz, but by clear numbers with top 1 debuts and hundreds of thousands of viewers. Whether the audience was drawn to explosive action, emotional romance, or edge-of-your-seat suspense, these shows proved that Kapamilya storytelling thrives in the digital era. </p><p>Catch these hit series on Netflix, iWant, Kapamilya Online Live on YouTube, and Prime Video PH.</p>

<p>Here are the top Kapamilya series that ruled streaming platforms and made binge-watching a habit for viewers in 2025. </p>

Here are the top Kapamilya series that ruled streaming platforms and made binge-watching a habit for viewers in 2025.

ICYMI 2025 RECAP: 'Incognito,' 'Ghosting,' and more Kapamilya series that dominated streaming platforms

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Traffic

Manila

Horoscope

Movies & Series

ICYMI 2025 RECAP: 'Incognito,' 'Ghosting,' and more Kapamilya series that dominated streaming platforms

Alyana De Guzman,

Push Team

Published Jan 09, 2026 11:07 AM PHT

|

Updated Jan 09, 2026 03:06 PM PHT

Read More:

Incognito

Sins of the Father

Ghosting

What Lies Beneath

It’s Okay To Not Be Okay

The Alibi

Roja

2025 Recap

Series

PUSH

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.