MANILA — ABS-CBN's Christmas Station ID 2024 "Our Stories Shine This Christmas" highlights the inspiring lives of ordinary Filipinos who faced various difficulties yet remained kind and still stood strong, ABS-CBN Head of Creative Communication Management Robert Labayen said.

"This year, gaya ng dati, ayaw natin na tungkol sa atin ang station ID. Tungkol ito sa mga karaniwang tao na may magagandang kwento. Talagang 'di natin mapigilan ma-honor ang mga kuwento nila. Lalo na ngayon, sunod-sunod ang bagyo, so hino-honor natin ang mga Pilipino na lumalaban sa anumang bagyo ng buhay," he emphasized.

(This year, like before, we don't want to make the station ID about us. It's about ordinary people who have great stories. We can't stop honoring their stories. Especially now that we faced a string of storms, we honor those Filipinos that fight against different storms of life.)

Labayen is the creative storyteller behind hit ABS-CBN Christmas Station IDs over the past years.

He mentioned that for 2024, the station ID has a new visual.

"May mga bago tayong visual, mayroon tayong symbol na makikita natin sa lahat ng stories — 'yung Christmas tree," says Labayen.

(We have new visuals, we have a symbol that we can see in all stories — a Christmas tree.)

"Sinasabitan ito nila ng mga bagay na mahalaga sa kanila kasi ugali ng Pilipino 'yan e. Doon natin nakuha 'yung inspiration natin, nilalagay natin sa Christmas tree ang mga bagay na mahalaga sa ating values, mahalaga sa ating pamilya," he explained.

(They hang valuable items on the trees because that has been part of the Filipino culture. We saw our inspiration there, we put items that are important to our values and our families at the Christmas tree.)

Labayen took pride that the station ID is still an "all-star" production, with many Kapamilya stars helping to deliver one big message: a story of kidness that can also inspire others to be kind.

"Sana maka-inspire ng kindness sa iba pang makakanuod. Ganoon naman ang Pilipino talagang pagdating ng bagyo, ng kahit anong pagsubok sa atin — nagtutulungan e. 'Yun ang inspiration namin e. Nagtitiwala kami na mas marami pang lalabas na kabaitan ng Pilipino," he said.

(I hope it can inspire kindness to the viewers. That's how Filipinos have always been whenever we face struggles, we help each other despite any difficulty. That's our inspiration. We believe that there's more kindness that Filipinos can give.)