Anna Marie Lukban

Ogie Diaz opens up about his talent management style

Article (news)

E. Kristhoff Cagape

Push Team

<p>Ogie Diaz opened up about his talent management style, sharing that he goes beyond managing the professional lives of his artists.</p><p>&quot;Sa totoo lang, pati personal nilang buhay pinapakialaman ko,&quot; he revealed in an interview on the <em>Rated R: The Rico Hizon Podcast.</em></p><p>He explained why it is important for a talent manager to give advice regarding an artist’s personal matters. </p><p>&quot;Kailangan eh, kasi ‘pag sinira nila &#x27;yung personal nilang buhay at nilagyan lang tayo ng demarcation line na, &#x27;Hindi ah, career ko lang i-manage mo, &#x27;yung personal ko hindi.&#x27; Hindi pwedeng ganun kasi &#x27;pag nasira &#x27;yung personal mo, sira na rin career mo. So dapat pati &#x27;yung persona nila, inaayos mo, pinapakiaalaman mo, nagsa-suggest ka, nagpapayo ka,&quot; he said. </p><div><iframe width="966" height="543" src="https://www.youtube.com/embed/knSHwb5IXXo" title="Episode 3: Ogie Diaz | Rated R: The Rico Hizon Podcast | ABS-CBN News" frameBorder="0" allowfullscreen=""></iframe></div><p>Ogie previously managed Vice Ganda and Liza Soberano. If there is one major lesson he imparted to these artists, the talent manager said it is the importance of investing in properties.</p><p>&quot;Nung una, ayaw [ni Vice]. Sabi ko ‘bumili ka ng bahay, kailangan may sarili kang bahay’. Sabi niya, &#x27;Ma bakla ako, hindi naman ako magkakaroon ng pamilya katulad mo. Baka pag-aawayan lang &#x27;yan ng mga kapatid ko’, ganyan-ganyan,&quot; he recounted.</p><p>He then explained to Vice why property investment was important. &quot;Sabi ko, &#x27;Hindi bumili ka. Alam mo kung bakit? Pano kung binawi ni Lord boses mo pero buhay ka pa, paano? At least may ibebenta ka. Hayaan mo na, basta meron kang bahay dito sa Quezon City na malapit sa ABS-CBN.&#x27; So we bought one na mag-kapitbahay pa nga kami,&quot; he said.</p><div><a href="https://www.abs-cbn.com/entertainment/showbiz/celebrities/2026/2/12/is-ogie-diaz-open-to-managing-liza-soberano-again-1040"><strong><u>READ: Is Ogie Diaz open to managing Liza Soberano again?</u></strong></a></div><p>Ogie also encouraged Liza to invest in property. &quot;Si Liza, nung nasa kalagitnaan kami ng kanyang career, ‘kailangan kitang makuha ng bahay. Importanteng may bahay ka’. [Sabi niya], &#x27;Tito Ogie, okay na po kami sa upa-upa.&#x27; Sabi ko, &#x27;Hindi, sisikat ka anak, kailangan mo ng sariling bahay,&quot; he said.</p><p>The television host then looked for a house for Liza in Quezon City.  &quot;Kinuha ko siya sa isang subdivision dito sa Quezon City. Alam mo&#x27; yung ginawa namin part of the deal ng kontrata niya sa ABS-CBN, pipirma ulit kami provided babayaran niyo ng buo &#x27;yung bahay ni Liza, tapos awas-awas na lang sa teleserye, na kada taping. O iyon &#x27;yung ginawa namin. O di, nakaraos siya at meron na siyang bahay at tsaka napakabait ng ABS-CBN, talagang pinautang si Liza,&quot; he said.</p>

<p>Ogie Diaz explained why it is important for a talent manager to give advice regarding an artist's personal matters.</p>

Ogie Diaz explained why it is important for a talent manager to give advice regarding an artist's personal matters.