Camille Naredo

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Brand Beckham

Reuters Wires

Brooklyn Peltz Beckham&#x27;s personal and explosive statement against his parents David and Victoria Beckham is unlikely to cause long-term damage to &quot;Brand Beckham,&quot; which the couple have carefully built and curated for more than 30 years, two commentators told Reuters on Wednesday (January 21).Brooklyn, the former footballer&#x27;s and Spice Girl-turned-fashion designer&#x27;s oldest son, accused his &quot;controlling&quot; parents of trying to ruin his marriage to actor Nicola Peltz, the daughter of U.S. billionaire businessman Nelson Peltz, and said he did not want to reconcile with them, laying bare his family feud for the first time in public.Brooklyn, 26, said his parents had placed &quot;countless lies&quot; in the media to preserve the facade of a perfect family when in fact the family&#x27;s &quot;Brand Beckham&quot; business always came first.<div><a class="fr-green fr-strong" href="https://www.abs-cbn.com/entertainment/showbiz/celebrities/2026/1/20/-i-do-not-want-to-reconcile-with-my-family-says-brooklyn-peltz-beckham-0916">READ: &#x27;I do not want to reconcile with my family&#x27; says Brooklyn Peltz Beckham</a></div>&quot;There&#x27;s no question of a doubt this will have an impact on &#x27;Brand Beckham&#x27; as a whole, but it&#x27;s not likely to have a long-term lasting impact on them at all,&quot; personal branding expert Paul MacKenzie-Cummins said. &quot;It&#x27;s more a dent in the armory as opposed to a full-on rejig of the entire operation.&quot; Brooklyn&#x27;s post tossed a grenade into &quot;Brand Beckham,&quot; the multi-million-pound family business that traces its origin back to his soccer star father making his debut for Manchester United at the age of 17 in 1992.David Beckham cemented his position in the British establishment last year when he was awarded a knighthood at the age of 50 for his contribution to sport and charitable causes.He won six league titles, two FA Cups and the Champions League with the club, before playing for Real Madrid, LA Galaxy, AC Milan and Paris Saint-Germain. He also captained England, winning 115 caps.His 1999 marriage to Victoria Adams, &quot;Posh Spice&quot; in the Spice Girls, united football with pop music to create &quot;Posh and Becks,&quot; a celebrity couple rivaled only by Britain&#x27;s royals in tabloid appeal.The couple, who have four children -- Brooklyn&#x27;s younger brothers Romeo and Cruz and sister Harper Seven -- have expanded their brand to encompass sport, fashion, endorsements and media.&quot;From a reputational point of view, I actually think the damage is pretty limited,&quot; crisis PR expert Lauren Beeching said.&quot;It doesn&#x27;t mean that there isn&#x27;t real upset behind the scenes. I think, of course, there will be. It&#x27;s their son, it&#x27;s family. It&#x27;s really devastating for them. But I think publicly, the Beckham name now operates as a commercial architecture over just a surname. And that architecture is incredibly strong. So the Beckhams have decades of goodwill, global recognition, and a fan base that spans generations.&quot; Speaking to CNBC at Davos on Tuesday (January 20) in a general discussion about the risks of social media, David Beckham said he had tried to educate his children about the online world. He declined to comment to reporters about Brooklyn&#x27;s allegations.&quot;Children are allowed to make mistakes, that&#x27;s how they learn. So that&#x27;s what I try to teach my kids,&quot; he said. &quot;But you know, you have to sometimes let them make those mistakes as well.&quot;The rift between Brooklyn and his family echoes a split between Britain&#x27;s Prince Harry and the royal family, with similar accusations of dysfunctional relationships and anonymous briefings to the press.Harry said last year he would &quot;love reconciliation&quot; with his family. Brooklyn, however, made clear he was not looking to mend any fences.&quot;I do not want to reconcile with my family. I&#x27;m not being controlled, I&#x27;m standing up for myself for the first time in my life,&quot; he said in his Instagram post on Monday.&quot;He (Brooklyn Beckham) wants to protect his own brand,&quot; MacKenzie-Cummins said.&quot;He&#x27;s trying to establish his own brand. He&#x27;s doing extremely well with doing this, but he wants to protect it; but he doesn&#x27;t feel the need to provide some kind of venting of the spleen to the mass media. He&#x27;s doing it to his followers, his fans, his 16 million supporters. And that kind of indicates that he feels like perhaps he&#x27;s going to get greater support and greater sympathy in terms of the response from the statement that he&#x27;s given.&quot;<div>(Production: Lisa Giles-Keddie, Marie-Louise Gumuchian)</div>

Brooklyn Peltz Beckham's personal and explosive statement against his parents David and Victoria Beckham is unlikely to cause long-term damage to "Brand Beckham," which the couple have carefully built and curated for more than 30 years, two commentators told Reuters.

Brooklyn Peltz Beckham's personal and explosive statement against his parents David and Victoria Beckham is unlikely to cause long-term damage to "Brand Beckham," which the couple have carefully built and curated for more than 30 years, two commentators told Reuters.

'Brand Beckham' damage 'pretty limited' after son Brooklyn's post: commentators

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'Brand Beckham' damage 'pretty limited' after son Brooklyn's post: commentators

Reuters

Published Jan 22, 2026 01:59 AM PHT

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