MANILA -- South Korean artist Bang Chan of K-pop band Stray Kids is the newest brand ambassador of Fendi. 

Bang Chan, a singer, rapper, composer who rose to prominence as the leader of Stray Kids, and Fendi started their relationship in June 2024 with the K-pop star's debut appearance as front row guest at the Fendi Men’s Spring/Summer 2025 fashion show in Milan. 

Since then, he has been seen wearing Fendi at various public appearances, including Stray Kids World Tour <dominATE> and music festivals, such as I-Days Milano 2024 and BST Hyde Park 2024, seamlessly integrating the brand’s codes and aesthetic into his personal style.

In a press release, Fendi said the partnership marks an exciting new chapter for both the brand and Bang Chan, promising innovative collaborations that will resonate within the realms of music and fashion.

“I felt an immediate connection to Fendi with its creative and fun spirit, it is my honor to join the Fendi family in its 100th anniversary year, which makes it even more special,” Bang Chan said.

Below are the official visuals in which Bang Chan wears a full Fendi look from the Men’s Spring/Summer 2025 Collection.