NewJeans members open new Instagram account amid agency mess | ABS-CBN

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NewJeans members open new Instagram account amid agency mess

Jaehwa Bernardo,

ABS-CBN News

 | 

Updated Dec 15, 2024 02:51 PM PHT

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The NewJeans members in an Instagram Story from their new account with the username 'jeansforfree.' ScreenshotThe members of K-pop girl group NewJeans have launched a new Instagram account as their conflict over contracts with their label ADOR continues.

On Saturday, the five members opened an Instagram account under the username "jeanzforfree," distinct from their group's official account, "newjeans_official."

Through the Instagram Stories, Minji, Hanni, Danielle, Haerin and Hyein confirmed that the account is theirs.

"We're gonna be just living here so just tune in any time you like because we're gonna be living in this account now," Hanni said in English in one of the Stories.

The new account marks another step in the members' efforts to distance themselves from their original agency, ADOR.

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In November, they announced their decision to terminate their contracts with ADOR, reportedly accusing the label—an affiliate of Korean entertainment giant HYBE—of breaching contractual obligations.

ADOR has maintained that its contracts with the group remain valid and has filed a lawsuit seeking a court ruling on the matter, according to reports.

The developments have sparked questions among fans about whether the NewJeans members can continue using their group name or performing their songs.

Notably, the septet is scheduled to appear at year-end festivals hosted by Korean broadcasters, including the SBS Gayo Daejeon on Dec. 25 and the MBC Gayo Daejejeon on Dec. 31.

NewJeans' attempt to split from their agency marks a recent chapter in the ongoing dispute between former ADOR CEO Min Hee-jin, the creative force behind the group's formation, and HYBE.

HYBE accused Min of breach of trust, but the move sparked a sprawling legal and PR battle with the star producer accusing the company in turn of copying her star-making formula for a competing girl band.

Since their debut in 2022, NewJeans has rapidly gained popularity with a sound inspired by 2000s pop and R&B. Their hit singles include "Attention," "Hype Boy," "Ditto," "OMG," and "Super Shy."

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