Scooter Braun retires as music manager, to focus on HYBE America | ABS-CBN

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Scooter Braun retires as music manager, to focus on HYBE America

Scooter Braun retires as music manager, to focus on HYBE America

Paul Xavier Jaehwa Bernardo,

ABS-CBN News

 | 

Updated Jun 18, 2024 03:08 PM PHT

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Scooter BraunMusic executive Scooter Braun with Justin Bieber, left, and Ariana Grande. Photos from Braun's Instagram accountScooter Braun, a prominent figure in the music industry known for representing major stars like Justin Bieber and Ariana Grande, has announced his retirement from music management.

On Monday, Braun said via his Instagram account that he will no longer work as a manager, adding that he would focus on running HYBE America, the United States-based subsidiary of the South Korean entertainment giant.

"After 32 years, this chapter as a music manager has come to an end," he wrote in the lengthy post.

"In this next chapter, I have been honored to join as a board member of Hybe and serve as CEO of Hybe America. My brilliant partner these past years, Chairman Bang [Si-hyuk], has a vision I truly believe in," he said.

In addition to his role in HYBE, which manages K-pop supergroup BTS, Braun said he would also prioritize his role as a father.

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"I was really just 19 years old when I started. So for my entire adult life, I played the role of an artist manager on call 24 hours a day, 7 days a week. And for 20 years I loved it. It's all I had known," he said.

"But as my children got older and my personal life took some hits, I came to the realization that my kids were 3 superstars I wasn't willing to lose."

In his post, Braun also mentioned some of his high-profile clients, including Bieber, Grande, Tori Kelly, J Balvin, Demi Lovato, David Guetta, Carly Rae Jepsen, and PSY.

"Every client I have had the privilege of working with has changed my life, and I know many of them are just beginning to see the success they deserve. I will cheer for every single one of them," he said.

In 2021, HYBE acquired Scooter Braun's Ithaca Holdings through HYBE America.

Braun is also known for his dispute with Taylor Swift after he bought Big Machine Records, the pop superstar's former record company, in 2019.

With the purchase, Braun gained ownership of the master recordings of Swift's first six studio albums, which he sold to a private equity company. This led to Swift re-recording her previous albums to own her new masters in a project called "Taylor's Version."

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