KAIA releases music video for new single 'You Did It' | ABS-CBN

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KAIA releases music video for new single 'You Did It'

KAIA releases music video for new single 'You Did It'

ABS-CBN News

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MANILA -- The music video for "You Did It" by the P-pop group KAIA has been released.

The almost four-minute video was helmed by Raymond “Pabi” Fabian and Francis “Kiko” Magundayao.

The visuals mark the five-member group’s transformation from its debut years to its more confident and refined phase. 

"It also features the origin story of the dragonfly, a metaphorical symbol of their journey as a Filipino girl group trying to make it in the competitive music industry landscape .As the MV puts it, KAIA, with their wings spread, is now on a journey to explore greater distances," the press statement read.

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According to KAIA, they were involved in the conceptualiztion of the music video. 

“We really like being involved because it helps us interpret our songs better and perform with more passion,” the group said in the press release. 

“We made sure that everything, from outfits to the set design and even our facial expressions, aligned with the music's theme. The goal was really to elevate the message of the song through visuals, so we put in extra effort for this MV.”

The dance-pop track “You Did It” with Persian-style instrumentation and modern pop sensibilities was produced by Oh-won Lee, Michael James Down, Will Taylor, and Primoz Poglajen, with lyrics by Jonell "J.O" Sarmiento, a former Z2Z member. 

KAIA’s “You Did It Here” is out now on all digital music platforms worldwide via Sony Music Entertainment.   

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