Hip-hop icons Skusta Clee and Flow G collaborated with P-pop megastars SB19 to bring the entertainment and panalo spirit in Bacolod via Puregold’s Masskaravan and concert. 

A main attraction at the annual MassKara Festival, the event attracted thousands of people from throughout the country to Bacolod.

The brand's own effort contributed to the vibrant colors and festive ambiance of the annual event. The show, held at the Bacolod City Government Center, drew a large crowd of local music fans who came to enjoy Skusta and Flow G's intricate rhythms, as well as SB19's electrifying dances and harmonies. Opening acts Project Juan and Esay also performed at the concert. 

"[We have] taken major strides in uplifting the voices of our local music talents,” Puregold president Vincent Co said. “We’re proud to bring these talents to one of our country’s most spirited festivals -- MassKara in Bacolod. Our sincere thanks to all who came out to enjoy the concert.”

The excitement was at an all-time high, with throngs of fans overjoyed to see their favorite performers perform live and up close at the Bacolod City Government Center. Loyal A'TINs like Chariz and Katrina were equally excited to see their favorites perform. Chariz proudly declared that she did not have a particular favorite because "Lahat po idol ng anak ko!" Meanwhile, Katrina sent a special message to her bias Stell: "Good luck and good job. Hoping you grow as an individual but also as a group.”

Fans like Apple were ecstatic to witness rap icons like Flow G. It's apparent that the rapper had a positive impression on Apple, who proudly declared, "Idol!" Nakaka-inspire!"

While the concert was available to the general public, the brand kept their dedicated fans in mind for this significant musical event. Last October 5, VIP and VVIP tickets for the concert with sitting views were available at certain Puregold locations in Bacolod and Iloilo. This was their way of giving back to supporters who sought the best possible concert experience.