ABS-CBN's new Christmas ID celebrates 'best story ever told' | ABS-CBN

ADVERTISEMENT

dpo-dps-seal
Welcome, Kapamilya! We use cookies to improve your browsing experience. Continuing to use this site means you agree to our use of cookies. Tell me more!

ABS-CBN's new Christmas ID celebrates 'best story ever told'

Anna Cerezo,

ABS-CBN News

 | 

Updated Dec 01, 2023 09:46 PM PHT

Clipboard

Watch more News on iWantTFC

MANILA -- The Filipino Christmas is not complete without the annual holiday station ID of ABS-CBN, which is a season staple for Filipinos here and overseas.

On Friday, ABS-CBN finally released its new Christmas ID titled “Pasko ang Pinakamagandang Kwento.”

“ABS-CBN ngayon, we are not just a channel di ba. We are not just in broadcast. Hangang saan pwede magkwento. Sine-celebrate natin tayo bilang storyteller. Ino-honor natin 'yung Christmas story as the best story told,” Robert Labayen, head of ABS-CBN Creative Communications Management, said.

Labayen, who was among the creative forces behind all previous Christmas Station IDs, highlighted that the song is rooted in gratitude.

ADVERTISEMENT

“We want to thank all the people who are with us kahit ang daming pinagdaanan. Audience, partners, our stars, talents, dito kayo. And of course, every Filipino who supports us,” he added.

ABS-CBN music creative director Jonathan Manalo, meanwhile, said that the Christmas Station ID is more than just a catchy tune.

“Punong puno ng puso. Makikita sa lyrics. At lahat ng artist nag-lend ng boses,” he said.

ADVERTISEMENT

ADVERTISEMENT

It looks like you’re using an ad blocker

Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by disabling your ad blocker on our website.

Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by disabling your ad blocker on our website.