Kim Chiu launches #BawalLumabas merchandise to help Angel Locsin's mass testing fundraiser

ABS-CBN News

<p>MANILA — After turning a viral video meant to ridicule her into an <a href="https://news.abs-cbn.com/entertainment/05/21/20/kim-chius-bawal-lumabas-records-over-10m-views-in-one-day">actual music hit</a>, Kim Chiu is launching merchandise based on the #BawalLumabas meme to help raise funds for coronavirus mass testing in the Philippines.</p><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/EmXK2DZP6eY?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div><p>The Kapamilya actress announced the project through an Instagram post on Tuesday, providing the first look at the colorful shirt designs with catchphrases from her viral video.</p><p>&quot;Bawal lumabas&quot; is depicted with a home meant to protect against the pandemic, as well as a heart shape containing enriching activities while staying home. &quot;Law of classroom&quot; is also used in another design, with an actual classroom setting shown.</p><p>Chiu credited <a href="https://news.abs-cbn.com/entertainment/05/19/20/bawallumabas-kim-chiu-follows-letter-senders-suggestion-collaborates-with-dj-squammy">Adrian Crisanto</a>, the marketing professional behind the viral open letter addressed to the actress, for the idea of turning the meme into a line of merchandise.</p><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/CAozQOepwWF/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="12" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"> </div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"> </div></div></div><div style="padding:19% 0"> </div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><a href="https://www.instagram.com/p/CAozQOepwWF/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><svg height="50px" version="1.1" viewBox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 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0;text-align:center;text-decoration:none;width:100%" target="_blank">View this post on Instagram</a></div></div><div style="padding:12.5% 0"> </div><div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"> </div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"> </div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"> </div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"> </div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"> </div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"> </div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"> </div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"> </div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"> </div></div><p style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/CAozQOepwWF/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Kim Chiu 🌸 (@chinitaprincess)</a> on <time dateTime="2020-05-26T04:22:57+00:00" style="font-family:Arial,sans-serif;font-size:14px;line-height:17px">May 25, 2020 at 9:22pm PDT</time></p></div></blockquote><div><script async="" src="https://www.instagram.com/embed.js" type="text/javascript"></script></div><p>But instead of taking on the initiative to earn for herself, Chiu announced that its proceeds will be donated to efforts to carry out COVID-19 mass testing — specifically the project launched by fellow actress <a href="https://news.abs-cbn.com/entertainment/05/19/20/angel-anne-bea-among-stars-behind-fundraiser-to-aid-covid-19-mass-testing">Angel Locsin</a> — and to produce food packs for vulnerable communities.</p><p>Orders can be made through the @bawallumabas_merch, Chiu said. All the shirts are priced P295.</p><p>The merchandise marks the latest triumph for Chiu stemming from what she once described as &quot;one of the lowest points&quot; of her life, following the release of #BawalLumabas as an official record which spawned another wave of viral dance and music covers.</p>

<p>After turning a viral video meant to ridicule her into an actual music hit, Kim Chiu is launching merchandise based on the #BawalLumabas meme to help raise funds for coronavirus mass testing in the Philippines.</p>

After turning a viral video meant to ridicule her into an actual music hit, Kim Chiu is launching merchandise based on the #BawalLumabas meme to help raise funds for coronavirus mass testing in the Philippines.

Kim Chiu launches #BawalLumabas merchandise to help Angel Locsin's mass testing fundraiser | ABS-CBN

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Kim Chiu launches #BawalLumabas merchandise to help Angel Locsin's mass testing fundraiser

Kim Chiu launches #BawalLumabas merchandise to help Angel Locsin's mass testing fundraiser

ABS-CBN News

Published May 26, 2020 09:27 PM PHT

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Updated May 26, 2020 10:51 PM PHT

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Kim Chiu

Bawal Lumabas

Angel Locsin

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