Jade Ivy drops comeback single ‘Jelly’ | ABS-CBN

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Jade Ivy drops comeback single ‘Jelly’

Jade Ivy drops comeback single ‘Jelly’

ABS-CBN News

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Jady Ivy releases new song 'Jelly.' Handout

Over a year since his last release “3AM,” hiphop-RnB artist Jade Ivy is making a comeback with his new single “Jelly,” released on Friday under O/C Records.

"’Jelly’ is something that I came up with out of a fantasy and I just wanted to describe a specific girl," Jade Ivy said.

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Inspired by the music video of the song "Taste," by American rapper artists Tyga and Offset, the new track was crafted to describe the artist's whimsical image of a "dream girl fantasy" displaying a "freaky, bouncy, sexy, and clingy" features.

The music delivers a combination of hiphop and RnB records, projecting a mixture of "sexy" and "fierce" sonic flavors.

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Jade Ivy's songwriting techniques highlight a rough and assertive vibe which was captured through his previous romantic releases “3AM,” “Puyat,” and “With Benefits.”

He said the year-long break from sharing his music with his listeners was filled with preparations to reintroduce more of Jade Ivy with a "new vibe" to offer.

"Listeners and fans will hear new sounds from Jade Ivy wherein I'm not just some simple party guy. Because this year, I have new stories to tell and new adventures in store," Jade Ivy said.

"The style that I used in the track ‘Jelly’ was different because I mixed English and Tagalog language to tell the story, wherein more people can vibe to and mas pinalawak ko ang sakop ng taong makakapag vibe ng song," he said.

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