Shopee says 12.12 sale broke records with 12 million items sold in 24 minutes

ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2020/business/12/14/20191022-shopee-singapore-sr-3.jpg"/><figcaption>Shopee&#x27;s logo welcoming guests at the regional headquarters in Singapore taken on October 17, 2019. <em>Sofia Monica Regalado, ABS-CBN News</em></figcaption></figure></div><p>MANILA - Shopee on Monday said its 12.12 sale broke records with around 12 million items sold in the first 24 minutes, and at its peak 1 million items were bought in a single minute.</p><p>The company said the surge in shopping activity was also met with the increasing adoption of digital payments, with use of the company’s own mobile wallet ShopeePay surging 18 times.</p><p>“Given the unprecedented year that 2020 has been, we wanted this to be a special day not just for Shopee, but for the people we serve,” said Martin Yu, Director at Shopee Philippines. </p><p>The top purchases in the Philippines during the 12.12 sale were home and living items, mobile accessories, and fashion. </p><p>“Consumers took the time to revamp their homes, with 1.5 million home decor products such as curtains, wallpapers, and 3D wall stickers sold,” Shopee said.</p><p>Meanwhile, a total of one million smartphone accessories were sold, with phone cases, phone covers, and power banks being the most popular, the company added. </p><p>“There was a strong demand for fashion products, with 1.6 million tops sold. More Filipinos also focused on fitness with over 57,000 sports bras sold.”</p><p>Shopee said local businesses benefitted from the sale, with one top seller recording more than 75,000 orders within 24 hours on December 12.</p><p>“As we look ahead, we will continue meeting the needs of our local communities; making online shopping accessible, easy, and enjoyable for users; and helping businesses realize the growth opportunities for e-commerce in the region,” Yu said. </p><p>Shopee rival Lazada meanwhile said its daily sales grew by <a href="https://news.abs-cbn.com/business/12/11/20/lazada-daily-sales-up-250-pct-in-2020-with-e-commerce-boom-amid-covid-19">2.5 times</a> in 2020 on the back of an e-commerce boom amid the stay-at-home lifestyle forced by the COVID-19 pandemic.</p><p>The number of sellers and the use of cashless payments also doubled this year compared to pre-pandemic times, said Lazada.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/news/10/22/20/dti-reminds-online-selling-platforms-to-investigate-wrong-package-deliveries">DTI reminds online selling platforms to investigate wrong package deliveries</a></li></ul><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/PjaxVELZvc0?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div>

<p>Shopee on Monday said its 12.12 sale broke records with around 12 million items sold in the first 24 minutes, and at its peak 1 million items were bought in a single minute.<br /> </p>

Shopee on Monday said its 12.12 sale broke records with around 12 million items sold in the first 24 minutes, and at its peak 1 million items were bought in a single minute.

Shopee says 12.12 sale broke records with 12 million items sold in 24 minutes | ABS-CBN

Entertainment

News

Metro.Style

Sports

More

Business

Shopee says 12.12 sale broke records with 12 million items sold in 24 minutes

Shopee says 12.12 sale broke records with 12 million items sold in 24 minutes

ABS-CBN News

Published Dec 14, 2020 05:16 PM PHT

Read More:

Shopee

online shopping

online selling

e-commerce

12-12 sale

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

Terms of Service

Advertise with Us

© 2024 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Advertise with Us

Privacy Policy

Terms of Service

© 2024 ABS-CBN Corporation. All Rights Reserved.