“Being rare is about being comfortable with yourself.” That’s how Selena Gomez introduced us to her era that opened limitless opportunities for her in 2020. Now, the pop star has attained billionaire status because of her own beauty brand, Rare Beauty. Her extensive passion for continuously redefining beauty came into fruition, from broadening our perspectives on culturally defined standards, to showing how imperfections are a unique form of beauty–all matters to anyone who needs to hear, see, and feel it!

Selena Gomez for Rare Beauty

Selena rose to fame as a child star, becoming one of our inspirations as we grew up. I still vividly remember the iconic characters she portrayed, and of course, her days playing alongside our childhood friend—Barney! Those nostalgic moments played a role in shaping who we are today—playful, loving, and caring. Selena’s kind personality has continued to resonate with us. As she ventured into the world of beauty, we as well, followed her footsteps, and had our interests always aligned with her own journey.

The success of her beauty brand is also a triumph for all the women uplifted by her beauty products. Rare Beauty donates 1% of the profit to Rare Impact funds, and beyond being purpose driven, it offers something more. On days life leaves us feeling low, the simple act of applying our makeup can be therapeutic. The lipstick reapplication, blending of foundation, and looking at yourself in the mirror, just feeling yourself? It’s more than just a routine–it’s a moment of self-care reflection with our soulful self!

It’s important to note that Selena’s billionaire status wouldn’t have been achieved without her most purchased and re-purchased products by us, the brand's fans. I’m talking about Rare Beauty’s bestsellers. The ones that constantly pops up on our FYPs, used by beauty influencers we highly trust for makeup reviews. In the gallery below, let’s take a look at the five best Rare Beauty Products that have paved the way for Selena’s Beauty Empire. Swipe through:

Soft Pinch Liquid Blush - This is perhaps the most iconic of them all. Whether you’re in or outside the U.S., this product has likely already graced your feed. Rare Beauty's Soft Pinch Liquid Blush has made the world fully embrace TikTok’s recent 'blush-blindness' trend. With its richly pigmented shades and easy-to-open, innovative packaging—perfect for women with weaker hands, standing out as one of the best. Plus, it's designed to be leak-proof, making it a reliable companion in your bag or pocket.SHOP NOW

Stay Vulnerable Melting Blush - Rare Beauty has truly excelled when it comes to blush innovation. While their liquid blush has already dominated the market, their Stay Vulnerable Melting Blush also took over the beauty world by storm. During the times we need a quick retouch? This blush is a lifesaver, it’s the easiest pocketable blush to blend just with our fingertips offering convenience to all. It's no wonder everyone loves this product—not only does it come in cute packaging, but its skin-loving formulations work wonderfully without damaging our cheeks.SHOP NOW

Find Comfort Body and Hair Fragrance Mist - A simple spritz to start your day comfortably, it's the mist that everyone loves! Whether applied to your hair or body, this perfuming is a product of excellence, leaving a lasting impression on everyone you encounter. Frequent hair washing can lead to frizz and dryness, having this product helps maintain a fresh scent you need for the day. Its dry notes offer an endearing fragrance with a powdery essence, featuring vetiver, tonka beans, and cashmere wood. A versatile scent perfect for everyday errands.SHOP NOW

True to Myself Tinted Pressed Finishing Powder - We can all agree that the final touch of our makeup plays a crucial role in making it last all day. A translucent powder can sometimes leave a whitecast and doesn’t always dry down well, making our overall look seem tacky and unhydrated. Well, this product is a game-changer for setting your makeup flawlessly. It’s designed to blend seamlessly with your skin tone, is an A+ to all users, whether preferred a lighter or complementing shade range finish, giving you a leveled-up soft-glam look!SHOP NOW

Find Comfort Hydrating Lotion - After-bath body care is essential for everyone. Well-moisturized skin reflects our hygiene and self-care. In real life, unexpected skin contact can happen, and having your body glowing at all times is a must. That’s why everyone loves the Find Comfort Hydrating Lotion. It impresses us with its luscious scent but also provides a glowing effect and instant hydration, making it a real standout–looking hydrated like we really drink 8 glasses of water a day!SHOP NOW

Text by Ryan Claveria

Banner photos via @rarebeauty

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