Time to mark our calendars, beauty devotees! Angelina Jolie is set to captivate the beauty world in a trailblazing campaign by Tom Ford Beauty—a collaboration we didn’t know we needed!

Angelina Jolie for Tom Ford Beauty

On Friday, Tom Ford announced Angelina Jolie as the new ambassador for the Runway Lip Color campaign, highlighting a hydrating complex formula available in 18 fade-resistant, redefined shades, eight of which are new and will fully replace the brand’s existing lip franchise. The campaign also features eight shades of lip liners and was shot by Mert Alas and Marcus Piggott. Altogether, the collection will roll out in stores on September 3rd, with lip liners priced at $46 and lipsticks at $60—all geared up for this exciting event featuring two icons at once!

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Tom Ford also shared a photo of Angelina on instagram flaunting her signature well-defined lips in a fiery glamour, wearing ‘Scarlet Rogue,’ runaway lip color shade, and describing it in WWD as something that seamlessly complements her look: “A good red lip needs little else. It’s worn with intention. That was part of the discussion.” It’s indeed the perfect shade for giving her lips the precise contour they deserve.

Angelina’s appointment as the new muse for the lip category is essential for the brand. After the full-year 2024 earnings report, it was revealed that Tom Ford’s net sales had decreased, primarily because of the below-average performance of its lip products. Presumably, competitors in the market continue to elevate their lip offerings, capitalizing on every aspect the consumers desire.

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The award-winning actress always sets the standard in the beauty scene. She’s a beauty icon we’ve long admired! Her mesmerizing looks in the ’90s paved the way for innovation in how we view beauty. We’re now eagerly anticipating her latest campaign, as she once again will show us what the epitome of beauty is.

We’re counting on Angelina to continue inspiring us in the world of lip-loving products. Whether as a devoted mother, humanitarian, or beauty icon. Angelina, putting her heart into everything she does perfectly defines the essence of being a beautiful woman.

Text by Ryan Claveria

Banner photo via Tom Ford Beauty

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