While it is important to always be updated, staying ahead of the curve can also be a challenge. Trends evolve, formulations advance, and the definition of what’s beautiful continues to broaden. It used to be the runway and the looks that models wear that would birth the newest trends. Now anyone can just easily be inspired by random everyday things—from a latte, a strawberry, to E-girl, vampire, and even a fox and a puppy!

At this point, we’re abuzz with anticipation. Which colors would top the go-to list? Will we see more glitters and shimmer, and shocking colors? What’s the next IT look for the season? What will the 2024 vibe be? We’re ready to embrace the next best beauty trends and transformations that will somehow shape 2024. But, with information readily available almost everywhere (thanks to social media!), and with misinformation and disinformation in the mix, where do we go?

If you’re a professional, someone who wants to elevate their look, or you just simply want to be updated, it can indeed be a challenge where to start digging for information and inspiration. But don’t worry, we've got you!

To give you a head start, we’ve sifted through the clutter and interviewed Rae Morris, Terri Tomlinson, Jenny Hyun, and Chyla Guerrero, four global makeup artists and educators, to ask them about their thoughts and insights on beauty this coming year.

Related Story: Filipino Beauty Celebrities Share Their 2024 Beauty Resolutions

ARTISTIC FREEDOM

Renowned makeup artist and best-selling author of the books “Makeup Masterclass” and “Timeless Makeup”, Rae Morris offered a refreshing and insightful perspective on the topic.

Reflecting on her own experiences, Morris explained the historical connection between makeup trends and the fashion world. According to her, trends were traditionally born from fashion shows in iconic cities like Paris and Milan, as well as from the pages of influential publications like Harper's Bazaar. These sources have long been the breeding grounds for the styles that would captivate makeup lovers around the world.

Rae Morris raemorris.com

However, as culture evolved, Morris has also acknowledged the influence of different 'tribes' or communities on what’s going to be the next IT thing in makeup. From the explosive trends on TikTok to the global impact of K-Pop, she explained that makeup styles have become as diverse as the communities that shape them. This shift signifies a move away from universal trends, with individuals finding inspiration within their specific cultural or social circles.

“I don’t believe there’s going to be an actual trend in makeup… [because] makeup is an art form.

“People follow different trends depending on what they’re attracted to,” explained Morris. “I don’t believe there’s going to be an actual trend in makeup… [because] makeup is an art form.” With this, she celebrates the idea that makeup is personal and timeless. She encourages individuals to embrace their uniqueness.

Morris even challenged the notion of trend-driven aesthetics and stated that the essence of makeup lies in how healthy, glowing, and beautiful it makes an individual feel, regardless of what’s in and hot at the moment.

“I think the trend for 2024 I feel and I hope it’s just going to be artistic freedom, anything goes. If you want to wear good eyeshadow and layers of lipstick and foundation to the shops, and you are 85-years-old, I’m all for it and I’m behind you,” Morris said.

Related Story: The Metro Beauty Awards 2023 Complete Winners List

EMPOWERING THROUGH DIVERSITY

Terri Tomlinson, the creator of the Flesh Tone Color Wheel and a makeup artist and educator of 35 years, seconded Morris’s artistic freedom by emphasizing the value of diversity when it comes to looks as well as the products used to create it.

Known for her expertise in color theory, Tomlinson anticipates a surge in its use to address the diverse spectrum of skin tones. As the pressure to include all shades in makeup conversations intensifies, color theory is poised to become the guiding principle for explaining undertones and ensuring harmonious makeup matches. She envisions classes and informational resources that empower consumers to understand the nuances of color theory and eventually transforming them into more discerning beauty enthusiasts. The objective is clear—to cultivate a community of informed consumers who are capable of making inclusive choices in their beauty routines.

Terri Tomlinson

Terri Tomlinson Flesh Tone Colorwheel

“I see diversity as becoming more and more focused on and color theory is a great way to work with global skin tones,” Tomlinson explained. “I also think that we will continue to see a lot of color correction in the social media sphere.”

“I also think that we will continue to see a lot of color correction in the social media sphere.

Tomlinson also foresees the continuation of color correction, especially on social media, notably on platforms like TikTok. As beauty standards evolve, users on these platforms engage in color correction techniques to enhance their looks, showcasing a growing trend that blends technology, creativity, and makeup artistry.

Related Story: Metro Beauty Awards 2023: The Local List

LESS WILL ALWAYS BE MORE

Chyla Guerrero, a Filipina makeup artist of 13 years and an educator at the New York Makeup Academy foresees that skin in its unedited and unfiltered state will continue to be in vogue.

“Lately, I’ve worked on campaigns in New York that specifically wanted to keep the blemishes untouched and under eyes without a hint of concealer. I think it is beautiful.

“Lately, I’ve worked on campaigns in New York that specifically wanted to keep the blemishes untouched and under eyes without a hint of concealer. I think it is beautiful,” she shared. This signifies a departure from traditional beauty norms, as imperfections are celebrated for their unique and authentic beauty instead of covering or totally erasing them.

Chyla Guerrero

Reflecting on the global impact of K-beauty that puts high regard on skincare, Jenny Hyun, a freelance international course main instructor and makeup artist at the Jung Saemmool Art & Academy, Seoul, South Korea, anticipated that the trend of flawless and almost-perfect skin from Korea will persist.

The Korean beauty philosophy is set to continue to shape beauty standards globally. “Less will always be more for skin [base]! The perfect and still light finish of the skin will keep trending, I believe!” Hyun exclaimed.

Less makeup means more skincare in this case.

“Beautiful skin will never go out of trend,” explained Morris. “When I worked with some actors and models and celebrities, their skin [are] amazing. I don’t even put foundation on. I just hydrate it and I do a drop of concealer… Nothing looks more beautiful than beautiful skin.”

She added: “Glass skin, heavy skin, no skin. I think there’s going to be also a big emphasis on little to no foundation.”

Jenny Hyun @itsjennyhyun

ON EYES

From the flamboyant era of blinding glitters and bold colors, K-pop makeup has gracefully transitioned to embrace subtlety and sophistication. The current trend leans towards the incorporation of toned-down hues that reflect a more mature approach to aesthetic preferences within the K-pop community. This evolution aligns with the dynamic nature of the genre itself where artists continually reinvent their styles.

“K-pop [eye] makeup will also be trending since the market of K-pop is only continuously growing,” shared Hyun. “However, K-pop makeup has changed over the years from over-the-top glitters and colors to more subtle color points and more sophisticated usage of glitter to follow the trend.”

“However, K-pop makeup has changed over the years from over-the-top glitters and colors to more subtle color points and more sophisticated usage of glitter to follow the trend.” @itsjennyhyun

On one hand, Morris sees a shift towards cream-based eye colors. She envisions a departure from intense shimmer and glitter effect to a more subdued yet luminous glow. She also foresees a simplified approach with one-color eye makeup looks.

“One shade, not seventeen!” she quipped. “Neutrals will always be there. Sure, mattes will always be there but I feel that the really high glittery shimmery stuff, there’s going to be a softness to it, making the natural beauty to shine through,” she explained.

On the other hand, Guerrero, a K-pop culture fan herself, expresses her excitement for the return of the 90s style. “In 2024, I am excited to see more metallic finishes on the lids and deeper grunge colors for the lips and eyeliners,” she shared.

“In 2024, I am excited to see more metallic finishes on the lids and deeper grunge colors for the lips and eyeliners' @chylaguerrero

ON LIPS

Hyun highlights the strong movement in Korea towards lip pencils with a shift from creamy to stiffer, pencil-like textures.

“Variety of [better] lip liner products really opened up doors for more flawless over-lining of the lips. I do want to bring this over to next year since over-lining can be too unnatural or messy [without the right tools and products],” she shared.

“Variety of [better] lip liner products really opened up doors for more flawless over-lining of the lips. I do want to bring this over to next year since over-lining can be too unnatural or messy [without the right tools and products]' - Jenny Hyun @sunniesface

Terri Tomlinson sees that 2024 will continue to witness the dominance of various shades of reds, soft neutrals, and muted colors.

“I think we will continue to see nudes, soft neutrals, and muted colors in 2024. They are easy to wear and when done well, are beautiful. They allow the face and person to shine, rather than the makeup,” she explained.

Related Story: Metro Beauty Awards 2023: Best Makeup Finds