Sorsogueño homeowners and builders now have more options for their home improvement and building needs as Wilcon Depot, the country's giant construction supplies retailer, celebrates the opening of its first store in Sorsogon province.

On July 30, 2021, Wilcon Depot opened the Sorsogon branch located at Sitio Sirangan, Brgy. Macabog, Sorsogon City, serving as the company's 68th retail outlet nationwide and its fifth store opening this year.

Store Opening Celebration

Wilcon Depot Sorsogon is the company's third store in the Bicol region. The company first entered Bicol with the opening of Wilcon Depot Naga, Camarines Sur in June 2018, followed by Wilcon Depot Daraga, Albay in March 2020.

The province of Sorsogon is one of the progressive cities in the Southern part of Luzon with its continuous infrastructure and residential developments. Aside from being a tourist haven, Sorsogon City is a primary economic industry of the province and an established hub for trade, commerce, and industry—making it an ideal place for the company to serve its high-quality products and excellent customer experience.

"Wilcon ensures that we always provide what Filipinos deserve, and so, as we open our new store in Sorsogon City, Sorsogueños can expect the best product selection of home and building solutions, as well as exceptional customer experience from Wilcon Depot. We are here to help them build, improve, and refine their homes for a sustainable and comfortable life," said Wilcon Depot SEVP-COO Rosemarie Bosch-Ong.

The opening was celebrated with the attendance of Wilcon Depot AVP for Sales and Operations Rowell Suarez, AVP for Engineering Nicholas Agbing, Eco Architect and Interior Designer James Jao, together with the local government officials—Province of Sorsogon Governor Hon. Francis Joseph ''Chiz'' Escudero, Sorsogon City Mayor Hon. Ester Hamor, 1st District Representative Hon. Evelina Escudero, and Vice Mayor Hon. Mark Eric Dioneda.

A video conference with Wilcon Depot President and CEO Lorraine Belo-Cincochan and SEVP-COO Rosemarie Bosch-Ong was also held before the official ribbon-cutting ceremony.

Store Expansion Plans

Driven by its commitment to establish stores in key cities and localities across the country, Wilcon Depot's continuous expansion is in fulfillment of its #FlyingHighto100 store expansion campaign. The company aims to have 100 stores nationwide by 2025, barring any unexpected external factors.

Wilcon now has 68 store locations nationwide, with 18 branches in Metro Manila and 50 stores located in key cities and municipalities in Luzon, Visayas, and Mindanao.

"The launching of Wilcon Depot Sorsogon is one of our ways of showing our gratitude and appreciation to all the Bicolanos for their continued support to Wilcon Depot. We could not be more excited to be part of the progressive province of Sorsogon. We are proud to bring Sorsogueños a safe and convenient way of shopping for their home improvement and building needs," said Lorraine Belo-Cincochan, President and CEO of Wilcon Depot.

Wide Product Selection and Services

With over 7,000 square meters selling area, Wilcon Depot Sorsogon is a home shoppers' haven offering thousands of local and international brands. Sorsogueño homeowners and builders can now shop and explore the vast product selections, ranging from Tiles, Sanitarywares, Plumbing, Furniture, Home Interior, Building Materials, Hardware, Electrical, Appliances, and DIY items.

Discover exclusive and in-house brands like Grohe and Kohler Sanitarywares, Franke Kitchen Systems, Pozzi Bathroom Solutions, Sanitarywares, Whirlpool Bathtubs, Ceramics, and Shower Enclosures, Ariston Water Heaters, Geberit Monolith Puro, Macroair HVLS Fans, Bull Outdoor Products, Rubi Tile Cutter, and Rehau Premium PPR pipes.

Premium quality Italian tile brands such as Novabell, Energie Ker, Gardenia, Imola, Herberia, Opera, Castelvetro, Keradom, Naxos, Dom, and Versace alongside Spanish tile brands Alcalagres, Grespania, Rocersa, Cifre, Emigres, Keros, Tesany, Onix, Oset, Vitacer, Grupo Halcon, Myr, Eco Ceramica, and ETILES are showcased in the Tile Studio.

Asian tile brands are also available like Arte, Sol, Lola, Huanqiu, Verona, Picasso Mosaic, Roman, Mulia, Kia, China Natural Granite, Basel, Saigres, and Gemma.

Heritage Furniture and Heim Home Interior, Furniture, and Decor are exhibited at the Home Living Showroom. Hamden Kitchen Appliances, Kaze Ceiling Fans and Air Conditioners, and Alphalux Lighting Solutions are displayed in the Appliance, Kitchen, and Lighting section.

Homebasics and Interdesign Housewares, Birke Faucets and Bathroom Accessories, SEFA Specialty Bathroom Faucets, Bathroom Accessories, Shower Heads, and Kitchen Organizers, Suncrust BBQ Grills, Landjack Bicycles, Crown and Prussia Kitchen Sink, Quartex Quartz Kitchen Sink, Electron Generators, Direct Hardware, Truper Tools, P.Tech Builder's Aid and Quartz Stone, Forest Wood Products, Igloo and Rubbermaid Coolers, United Solutions Outdoor trash bins, and Solutherm PPR pipes and 304 stainless steel pipe fittings are displayed in the DIY Section of the store.

Wilcon Depot also aims to provide the utmost customer satisfaction. It is redefining the home and building shopping experience through its Design Hub, Home Living Showroom, Tile Studio, and Architects, Builders, Contractors, Designers, and Engineers (ABCDE) Lounge, including value-added services such as ample free parking spaces, reliable delivery service, and tile cutting service.

Home Shopping Experience

Customers can also shop online - shop for all your home needs and have the items delivered right at your doorsteps or choose to pick up in-store.

To ensure a safe and convenient shopping environment in all Wilcon stores, the company continuously prioritizes the implementation of safety protocols for the health and well-being of both employees and customers. It also offers Browse, Call, and Collect or Deliver, and Wilcon Virtual Tour services to complement the in-store shopping experience. In addition, there are contactless payment options like bank transfers, GCash, PayMaya, Instapay, PesoNet, WeChat, and Alipay for the customers' convenience.

Start building big ideas for your home and experience more of what Wilcon has to offer. You can shop daily at Wilcon Depot Sorsogon from 7:00 am to 8:00 pm, located at Sitio Sirangan, Brgy. Macabog, Sorsogon City, Sorsogon.

Wilcon makes loyalty more rewarding for valued customers with its loyalty program that offers exclusive perks and discounts. The Wilcon Loyalty Mobile App allows customers to earn, check their points, and convert their purchases to rewards after signing up. The App is available for download at the Play Store and App Store for free.

For more information about Wilcon, you can log on to its website or follow its social media accounts on Facebook and Instagram. Subscribe and connect on Viber Community , LinkedIn, and YouTube. Click here to experience exclusive promos from the brand.