MANILA Philippines and TOKYO, Japan -- JCB International Co., Ltd. (JCBI), the international operations subsidiary of JCB Co., Ltd., announced the launch of the new JCB Platinum Credit Card in the Philippines exclusively issued by BDO Unibank, Inc., the largest bank in the country.

The new high-end credit card was formally unveiled at an exclusive gathering attended by BDO and JCBI executives, and members of the press at UMU Restaurant of Dusit Thani Manila.

"The BDO JCB Platinum Credit Card offers a full suite of premier services, exclusive privileges and benefits custom-made for the discerning lifestyle and sophisticated taste of our elite cardholders. A must-have for travellers, especially those who frequent Japan," said Ma. Nannette R. Regala, BDO Senior Vice President and Consumer Lending Group Marketing Head.

BDO worked closely with various well-known Japanese brands and establishments to create a platinum-grade program tailored to the needs and wants of the card's target clientele. Meanwhile JCBI, Japan's only international payment brand, leveraged on long established partnerships to provide a wide range of exclusive offers for JCB cardholders in Japan, as well as overseas, to further strengthen the value proposition of BDO JCB Platinum Credit Card.

According to Yuichiro Kadowaki, "combining BDO's expertise in customer relationships and dynamic local operations with JCB's global acceptance network, we can expect a synergistic effect that will offer both BDO and JCB the opportunity to further expand the credit card market in the Philippines. With over 55 years of experience in the credit card industry, as well as growing business and customer networking in Asia, we at JCBI are striving to deliver even higher quality services to our cardholders in the Philippines."

Apart from exclusive perks in Japan, BDO JCB Platinum Credit Cardholders can also take advantage of the following privileges:

• Complimentary access to select VIP airport lounges
• Special rates for Airport Meeting Service
• Up to P20-million Travel Insurance Coverage
• 24/365 Platinum Concierge Desk for restaurant and golf course reservations, sightseeing, entertainment and support for credit card-related emergencies.

For more details about BDO JCB Platinum Credit Card, click here.