“Now the challenge begins,” posted Director Jose Javier Reyes, the newly-appointed Chairman and CEO of the Film Development Council of the Philippines, on his Instagram account.

“One for all, all for one #fdcp,” he added.

It was on April 8, 2024 that Direk Joey was officially appointed as head of the national film council, succeeding former FDCP Chair Tirso Cruz III. A professor, writer, director, and actor, Direk Joey brings with him the wisdom and experience gathered from over four decades of being in the industry. He has won several awards and has many notable works under his name.

The FDCP was established in June 2002 by virtue of RA 9167 and is under the Office of the President. According to its official website, it is “the national agency in charge of creating and implementing policies and programs to ensure the economic, cultural, and educational development and growth of the Philippine film industry.” It aims to encourage the film industry to create quality films – from development to production, to distribution and exhibition—and to conduct film-related events that enhance the skills of Filipino talents.

The council traces its roots back to 1981, when the Filipino Motion Picture Development Board was established under the Cultural Center of the Philippines. It then became the Experimental Cinema of the Philippines under the leadership of Imee Marcos, then the Film Development Foundation of the Philippines, Inc. under Cirio Santiago and Marichu Maceda successively.

It was during the term of Laurice Guillen that it evolved to its current title as the Film Development Council of the Philippines. She was succeeded by, in order: Rolando Atienza, Briccio Santos, Mary Liza Diño, and Tirso Cruz III.

It was just last month that Tirso’s leadership prematurely came to an end. He only held office for one year and seven months, after which he stepped down due to personal reasons.

“Since March 6, I am no longer the Chairman of FDCP. I am just Tirso Cruz III, the actor,” he stated.

READ: Tirso Cruz III leaves FDCP for personal reasons

Direk Joey Reyes previously served as FDCP’s technical consultant during Tirso’s term. Effective April 8, he officially took on the responsibilities as head of the council.

“Thy will be done,” Direk Joey captioned another post.

The FDCP’s work continues, with the next big event being the “Parangal ng Sining” set to happen on April 19. It is an annual recognition of exemplary Filipino artists, scholars, and organizations in acknowledgement of their significant contributions to Philippine cinema.