How much does a luxury influencer make? Heart Evangelista answers | ABS-CBN

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How much does a luxury influencer make? Heart Evangelista answers

How much does a luxury influencer make? Heart Evangelista answers

Toff C.

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Heart Evangelista opened up about her life as a global luxury influencer.

In an interview with Boy Abunda, the actress and style icon shared the work that she does as a luxury influencer.

"Parang kang artista, it's kinda like, I look at it as a character. Basically you work with different brands and they also tap you to promote the latest bags, shoes," she explained.

"It depends with your rank, if you are just for social media or they invite you to [a] show, if you are in front row, if you can be a client or couture client or influencer, and an actress at the same time, even better."

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When asked how she achieved becoming a luxury influencer, Heart shared that it started years ago when she decided to go beyond the status quo.

"I think about six and seven years ago, I felt like I didn't have any opportunities. I was tired with playing a character. I didn't know what to do. I was bored with my life. I started to paint, because of painting I started to kinda inspire myself with the different colors of this world," she relayed.

Heart also shared that she also began to travel and later on got exposed to the fashion industry.

"I really never traveled much especially I was with my mom. Matagal na akong hindi pinapayagan ng mommy ko eh. I decided na I cannot conform anymore to what the world wants, Philippines, kailangan ganito ka, ganyan ka. I just wanna be myself. Ever since kikay ako, mahilig ako magbihis and I started to get into fashion and I was invited to attend one of the first shows of Schiaparelli (a fashion brand)," she said.

Though she was not always seated at the front row at the beginning, Heart said that fate took part when she was initially navigating the fashion industry.

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"I was not always in the front row but I was always at the right place and at the right time. And I met Kevin Kwan (Crazy Rich Asians author). I really owe a lot to him. Kevin Kwan in a sense launched me with the Harper's Bazaar feature," she said.

Heart was also asked how much a luxury influencer makes.

She explained that it really depends on the scope of work. "Per post, if IG reel lang ba, if posting lang ba, if may YouTube ba 'yan, kung kasama ba sa equations sa ‘yung kikitain mo 'yung video people or minus na ‘yun kasi ikaw na ang gagawa nun," she relayed.

"Ready ka bang tumaya at magbayad ng music na may royalties or generic, mga ganyan marami kailangan i-consider."

Do the earnings reach million range? "It can be," Heart replied.

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In the same interview, Heart was also asked on how she manages attending multiple shows during fashion week.

“Takbo, sakit na kung sakit, a dose of vitamin C, kabit na dextrose or catheter kailangan makapunta tayo sa next show,” she quipped.

“You cannot miss it because it is once in a [lifetime]. Every season is different, every season it’s a different experience, it's a different emotion. I’m an artist. I love to see it in front of me, the different palates, iba siya so hindi talaga pwede [ma-miss out]. It's a missed opportunity.”

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