“What happened to Simon Cowell?”

This was one of the questions raised by netizens after a now-deleted video of him seemingly unrecognizable surfaced online.

While promoting the long-running reality talent show Britain’s Got Talent, several fans noticed that Simon’s face seemed different compared to what they are used to seeing on television.

In the video, Simon can be seen inviting fans to audition for the next season of the show, highlighting how the show can change people’s lives.

But netizens are convinced that he underwent botox, with many of them criticizing his face.

“Why has Simon Cowell done this to himself? He looks like he’s re entered the earth’s atmosphere face first,” one user wrote.

Some even went as far as comparing three photos with each one looking different from the other.

“I am convinced Simon Cowell has died like 8 times and they've been trying to find people that look similar enough that we all just think it's bad surgery because these are 100% 3 different me,” another user said.

There were also those who made a comparison between Simon and former One Direction member Louis Tomlinson.

“Simon Cowell’s new face is the living proof that problematic people age like milk. Meanwhile Louis Tomlinson is unbothered, moisturized, happy, in his lane, focused, flourishing and still looking like he’s 18,” one user said.

Others also compared him to a wax figure from Madam Tussauds.

As of writing, Simon has yet to address the video.